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Pulse Reduces Costs and Increases Supply Into Eastern and Midwest USA


April 4, 2012 - DENVER, CO

The Pulse Beverage Corporation (OTCBB: PLSB) ("Pulse"), makers of Cabana™ 100% Natural Lemonade and Pulse® NutriPurpose™ brand beverages, today announced that it has begun production of Cabana™ 100% Natural Lemonade at its Eastern based co-packer, Castle Co-Packers LLC, an experienced, independent bottling plant located near Pittsburgh in New Kensington, PA. Castle recycles 80% of its materials and has been certified as organic, Orthodox Union kosher and gluten-free. Castle focuses on high end, specialized beverage brands and has four production lines, multiple shifts, 90-plus beverage customers and has an expert logistics service that oversees a 500,000 sq. ft. warehouse. Bob Yates, CEO of Pulse, said, "With production in Pennsylvania we can now produce and deliver our products into Eastern and Midwest USA more efficiently and at far less cost than shipping from the west coast."

Pulse also announces it has secured beverage industry pioneer, Zuckerman Honickman, as its new glass supplier for its eye-catching 20oz. Cabana glass bottles. Zuckerman will manufacture Pulse's Cabana glass bottle through Anchor Glass Container's Shakopee, Minnesota facility. For over a century, Zuckerman Honickman has been a leader in the packaging industry, with a reputation for excellent customer service, superior buying power and industry know-how. Bob Yates, CEO of Pulse, said, "Producing our glass in centrally located Minnesota instead of China brings jobs back to America at the same time as significantly reducing our glass manufacturing, holding and shipping costs while reducing glass delivery time to our co-packers. We are now moving our attention to production in Texas and California to meet the growing demand across America and further reduce costs."

About The Pulse Beverage Corporation

The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and is preparing to "red carpet" its flagship beverage product PULSE® NutriPurpose™ originally developed by a major healthcare company. For more information: www.pulsebeverage.com or email info@pulsebeverage.com.

Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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Shareholder Relations:
Martin E. Janis & Company, Inc.
877-302-6404
investors@pulsebeverage.com
www.pulsebeverage.com

Investor and Broker Relations:
Acorn Management Partners LLC
Lance A. Beckham
678-368-4012
lbeckham@acornmanagementpartners.com

Media and Research Analysts:
Bev Jedynak
312-943-1123
bjedynak@janispr.com

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