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Pulse Beverage Provides Update on Rapid Expansion of Its Distribution Network


July 17, 2012 - DENVER, CO

The Pulse Beverage Corporation (OTCBB: PLSB) ("Pulse"), makers of Cabana™ 100% Natural Lemonade and Pulse® NutriPurpose™ brand beverages, today provides an update on growing its distribution territories through securing additional distributors. Pulse Beverage has added additional distribution in key territories which should drive its expected increase in case sales dramatically during Q3:

  • Ohio - five additional distributors for state-wide distribution reaching a population of 11 million;
  • New York - two additional distributors for upstate New York which increases our reach outside the existing New York City/Long Island presence. New York has a population base of 19 million;
  • Washington State - two additional distributors for a total of three distributors;
  • Vermont - completion of state-wide distribution through one additional distributor;
  • Chicago area - one additional distributor to work alongside our existing distributor in the Chicago metro area;
  • New states where Pulse is establishing our presence through new distributors - Pennsylvania, Indiana, Virginia, Arkansas, Kansas, Tennessee, Texas and Arizona.

Pulse currently distributes its Cabana 100% Natural Lemonade into 33 states, Canada and Panama through over 60 distributors, most of which are Class "A" distributors.

Bob Yates, CEO of Pulse, said, "We are very pleased with the rate of acceptance of our Cabana™ 100% Natural Lemonade amongst our distributors and their retail customers. Our Cabana™ 100% Natural Lemonade is among the top-selling beverages in grocery stores and C-Stores where our product is available. We are also very pleased with the rapid growth of our distribution network and case sales which have increased 153% in Q2 compared to Q1. We expect a similar increase for Q3 compared to Q2." Yates noted that normally it can take from 60-90 days from the signing of a distributor to when the product is available at the retail level.

Paddy Sheya, National Sales Manager of Pulse, added, "We have been concentrating our sales efforts on obtaining chain store listings in the areas where we have distribution set up which is leveraging our rapid growth from coast to coast."

About The Pulse Beverage Corporation

The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and is preparing to "red carpet" its flagship beverage product Pulse® NutriPurpose™, originally developed by a major healthcare company. For more information: www.pulsebeverage.com or email info@pulsebeverage.com.

Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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Shareholder Relations:
Martin E. Janis & Company, Inc.
877-302-6404
investors@pulsebeverage.com
www.pulsebeverage.com

Investor and Broker Relations:
Acorn Management Partners LLC
Lance A. Beckham
678-368-4012
lbeckham@acornmanagementpartners.com

Media and Research Analysts:
Bev Jedynak
312-943-1123
bjedynak@janispr.com

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