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Organisations to Relook Crisis-management Plans in the New Digital Environment

April 2, 2012 - Singapore

Good news travels fast, but bad news travels even faster. Not only do companies have to take the correct action, but they have to respond in the shortest time possible to prevent further damange to their corporate reputation.

As crisis and reputation expert, Donald Steel says, "Having a crisis plan and rehearsing it is something that should always be on the investment list of any organisation. A crisis is a high risk moment for any company, and it usually strikes without warning, whether it is a problem with a product, a staff problem or an external issue. There is no organisation that can say it is exempt from having to face a potential crisis. Investing in crisis training is an easy and cost-effective way of making sure your company is ready."

With the onslaught of social media, companies are bogged down by insurmountable duties of monitoring the real-time, viral online space. There is constant pressure to navigate an immediate response should a crisis break out. Only a holistic and well-mapped crisis communications plan can ensure the preservation of the corporate brand.

When a crisis strikes, it usually hits without prior warning. One wrong move will bring the company reputation crumbling down to its knees. It is therefore crucial for organisations to have a formal crisis plan in place, engaging the right personnel and resources.

To address these emerging issues, a 2-day workshop on "Crisis Management & Communications" will be held 24 - 25 May 2012 in Jakarta, during which attendees can gain insights and hear from Crisis and Reputation expert, Donald Steel on how effective communication strategies are crucial when it comes to brand preservation and advancement. Attendees will get an opportunity to take part in real-life simulation exercises for better crisis communication preparation. Donald will guide you through the entire process of crisis management and recovery, addressing critical concerns and issues. Pick up useful tips and skills to better take on new challenges in the highly digitalised social sphere; discover the crux to managing issues online and tackle the media with the right techniques.

Workshop Details:

Title: Crisis Management & Communications Workshop
Date &Venue: 24-25 May 2012
Intercontinenal Hotel, Midplaza Jakarta, Jakarta
Organiser: Pacific Conferences

Full programme can also be found at:

About Pacific Conferences

Pacific Conferences specialises in organising business conferences aimed at providing interactive, insightful information and analysis about issues facing businesses in Asia-Pacific. Catered to middle and upper level executives, its events are usually case studies driven with emphasis on providing in-depth and unbiased practical knowledge.

Source: Pacific Conferences


Ms Shakirah Djuanda
Tel: +65-6592-7365

Copyright 2012 ACN Newswire. All rights reserved.

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