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Ogilvy CommonHealth Interactive Marketing's Scalera to Present at DTC Perspectives' National Conference


April 10, 2012 - Parsippany, NJ

Ogilvy CommonHealth Worldwide (www.ogilvychww.com), representing the largest assembly of creative talent in the world of healthcare communications, today announced Buddy Scalera, senior vice president of the organization's NJ-based, Ogilvy CommonHealth Interactive Marketing, has been selected as a keynote speaker at DTC Perspectives' national conference. The conference will be held April 10 through 12 at the JW Marriott in Washington, DC.

Ogilvy CommonHealth Worldwide is a part of the Ogilvy & Mather network (www.ogilvy.com) and a WPP company (NASDAQ: WPPGY) (www.wpp.com).

Mr. Scalera's presentation will demonstrate a greater understanding of social media, how it motivates people to take action, and the challenges those in the pharmaceutical industry face.

This DTC Perspectives-sponsored event is focused on providing DTC marketers with an opportunity to learn from industry experts and discuss the latest innovations in direct-to-consumer marketing. The two-day convention will feature a wide array of keynote speakers, legislative experts and exclusive marketing case studies. For more information about the conference, please visit: www.dtcperspectives.com/conferences/dtc-national-2-2.

Ogilvy CommonHealth Worldwide, with 65 offices across 36 countries, provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.

Contact:
Beth Paulino
Kerianne Slattery
Ogilvy CommonHealth Worldwide
973.352.1000 tel

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