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Officer's Choice beats Vijay Mallya's McDowell's


July 15, 2012 - Mumbai

Vijay Mallya, considered one of Indian's finest and luxurious businessman seem to be getting more and more into trouble. First it was with his luxury airline Kingfisher which was having numerous problems from almost all angles. Now, his other businesses seem to be getting effected. His staple spirits business of the UB Group seems to be losing shine. His McDowell brand has fallen to the third place as Kishore Chhabria's Officer's Choice came to the number uno position, according to the July issue of International Wine & Spirits Research (IWSR).

McDowell's whisky is the undisputed leader for years together and now all of a sudden it has fallen to the third position. The data provided by International Wine & Spirits Research (IWSR) in its July 2012 issue has said that Allied Blenders & Distillers (ABD), owned by Kishore Chhabria sold 17.10 million cases in 2011. McDowell's was able to sell 16.39 million cases and came to the third slot.

The happy ABD Vice-Chairman and Chief Executive Deepak Roy said, "Considering our short history, this is a feat and going forward, we hope to maintain our lead".

Johnnie Walker from the house of Diageo with 16.68 million case sales came in the 2nd slot.

In terms of top spirit brand numbers, Officer’s Choice comes at the 8th slot and McDowell's fell down to the 10th slot. Jinro from the Korean major Hite Brewery is the world’s No 1 spirits brand.

The UB Group is having 5 places in the top 20 spirit brands - Bagpiper whisky (at No 11 with 16.03 million cases), Celebration rum (13th position with 15.4 million cases), McDowell’s brandy (15th position with 13.25 million cases), and the Old Tavern whisky (at 18th slot with 11.30 million cases).

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