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New 2013 Tour Dates Jumpstart Lady Gaga Ticket Orders on

September 28, 2012 - South Windsor, CT

After having relatively flat U.S. sales on for the 2011 leg of her Monster Ball Tour, pop diva Lady Gaga is back in demand with her plans to return to the U.S. tour circuit in 2013.

The comparison evaluated orders on during the first week of U.S. onsales for Lady Gaga concert dates in 2009, 2010, 2011, and 2012. While ticket orders during Gaga's 2010 onsales week rose almost 30% over that of her 2009 tour leg, first week sales for her 2011 tour leg dropped almost 92% from 2010.

But after taking 2012 to tour the rest of the world, the singer's announcement of new 2013 tour dates reignited the passion of her dedicated U.S. fanbase. The first week of sales on for Gaga's upcoming Born This Way Ball tour increased 976% over 2011.

"By extending her Monster Ball Tour so long, Lady Gaga saturated her market," says Michael Merritt, concert specialist for "Now that she's been off the radar for a while, first week sales have returned to roughly the levels seen for the 2010 tour."

The U.S. leg of the Born This Way Ball tour begins on January 14, 2013, in Tacoma, WA, and ends on March 16 in Miami, FL. The average selling price on is $300. sales data is as of 9/27/2012, 10:00 a.m. EDT. Percentages are based on total orders. Prices are not set by and may fluctuate based on market demand.

Since its launch in 2007, has helped connect thousands of live entertainment fans to the vast network of independent sellers that list tickets on the TicketNetwork® Online Exchange. The site's straightforward design allows customers to easily find, compare, and buy the most sought-after tickets to concert, sporting, and theater events worldwide. In addition to being PCI-compliant and EVSSL-certified, offers customers a 125% money back guarantee on their purchases. is the signature retail website of ticket software company TicketNetwork, Inc., and is headquartered in South Windsor, CT. To learn more, visit

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Allison Reitz
Marketing Associate


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