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NavStar Technologies, Inc. to Enter Personal Tracking/Monitoring Market

March 16, 2012 - Anaheim, CA

NavStar Technologies, Inc. (PINKSHEETS: NVSR), a company focused on producing and commercializing products and services for tracking/monitoring and reporting on the location and condition of high-value cargo and other assets, has announced entry into the personal GPS tracking and monitoring market segment.

NavStar announced today a hardware and services platform focused on the rapidly growing personal device and services market segment. Products and services are expected to be available in the 3rd quarter 2012.

ABI Research Senior analyst Patrick Connolly says, "The hardware market for personal tracking remained below 100,000 units in 2011. However, it is forecast to reach 2.5 million units in 2017, with significant growth in elderly, health, and lone worker markets. Dedicated devices can offer significant benefits, with insurance and liability increasingly encouraging the use of approved equipment."

"Clearly the personal tracking and monitoring market segment is the next huge growth opportunity in this industry. It provides an immediate opportunity for two market segments; the growing elderly population and the active/on the go young child group," said N. Douglas Pritt, Chairman & CEO, NavStar Technologies, Inc. "ABI Research predicts that GPS personal tracking devices and applications will achieve a CAGR of 40%, and will generate revenue in excess of $1 billion in 2017. We intend to be a major provider of products and services for this market segment."

Barriers to entry into the personal tracking market segments have been awareness, battery life, economic conditions, and high subscription fees. NavStar will provide a feature rich small "matchbox" size affordable device with an affordable service plan. Other personal market segments include personal items (e.g. luggage), pets and electronics equipment.

About NavStar Technologies, Inc.
NavStar ( is a rapidly growing provider of asset tracking products and services in the US and in emerging countries around the world. With a proven product and 20,000 units in service, we provide an affordable solution to protect and monitor high-value assets and cargo. NavStar's overall goal is the creation of products and services which support a variety of market segments including, cars, trucks, recreational vehicles and people.

NavStar Technologies, Inc.
Patrick Bannister
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