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Natural Health Products Increasingly Mainstream: Axia3 ProDigestive Antacid Rolled-Out at Kmart


October 4, 2012 - Los Angeles, California

Axia3® ProDigestive® Antacid has recently rolled-out at Kmart stores across the USA and is continuing its growth across America.

Axia3 ProDigestive Antacid is a new dietary supplement in the traditional retail channel that delivers fast-acting relief from occasional heartburn, with a proprietary blend of ProDigestive® enzymes to help promote healthy digestion. It is ideal for people who suffer from occasional heartburn due to diet, stress, exercise and other causes.

"Axia3 ProDigestive Antacid has been available at natural health and food stores for several years with our largest supporter being Wholefoods," says Axia3® founder and CEO, Ryan Doheny. "Consumers are increasingly looking for natural options as evidenced by our growing demand with traditional retailers. Even online retailers such as drugstore.com and amazon.com are giving us great traction"

The stomach releases gastric acid to naturally activate digestive enzymes that are needed to break down food and nutrients during digestion. A muscle known as the lower esophageal sphincter (LES) keeps the gastric acid and active enzymes secured in the stomach. If the LES is relaxed or weakened, gastric acid can seep back into the esophagus, causing irritation that we know as heartburn.

After years of suffering with heartburn and a digestive disorder, Mr. Doheny struggled with finding a drug-free, effective and tolerable solution for his heartburn and digestive discomfort. Understanding that heartburn is intrinsically linked to the human digestive system, he devised a dietary supplement that not only quickly and effectively neutralizes heartburn, but more importantly, promotes on-going digestive health benefits through the use of ProDigestive® enzymes that promote proper digestion and good long-term health.

Axia3® ProDigestive® Antacid is very different from traditional antacids and acid reducing products because it is formulated with an exclusive blend of ProDigestive® enzymes that work with your body's digestive system. The human body naturally produces digestive enzymes such as pepsin that is activated by gastric acid, in order to let the body digest food and nutrients. Most products work by lowering the level of acid in the stomach to neutralize heartburn or by stopping the release of stomach acid, which can render digestive enzymes ineffective. However, Axia3's ProDigestive® formula continues to actively help break down protein, carbohydrates and essential fats & oils that the body needs.

Available at retailers across the U.S. including Whole Foods Market, Kmart, Giant Eagle, Whole Foods Markets, Winn-Dixie, Sweetbay, Wegman's, PCC, New Seasons and Sprouts/Henrys Markets, Harris Teeter, amazon.com, and drugstore.com from about $2.99. Axia3® ProDigestive® Antacid is available in Natural Mint, Orange and Berry flavors and comes in rolls of 12 chewable tablets or 45 tablet blister packs (from $9.99).

For more information, go to www.axia3.com or e-mail customerservice@axia3.com.

For high resolution images, please go to: www.axia3.com/media/images.

Contacts:
For news media information only, please contact:
Hunter LaVigne Communications Inc.
Mark LaVigne, MA, APR, FCPRS
905-841-2017 (office) or 416-884-2018 (cell)
mark.lavigne@hunterlavigne.com

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