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NEXT Financial Group Encourages Communication Between Advisors, Customers

June 20, 2012 - HOUSTON, TX

Prudent financial advice and long-term planning are increasingly vital, especially in today's market, keeping financial professionals in high demand. However, the financial services are very different from other industries. While a consumer may trust an HVAC repairman or a cab driver to do his or her job without discussion, the same is not necessarily true for financial services. In fact, a recent article from Money Morning suggests that regular, open discussion between financial professionals and their customers is essential.

NEXT Financial Group, Inc. (NEXT) is an independent broker-dealer that believes consistent and open communication is necessary for the success of the industry. The firm is headquartered in Houston, but works with independent financial professionals across the country. NEXT representatives work largely with business owners and entrepreneurs, seeking to help them reach their financial goals.

"As in any industry, communication is the key ingredient to success," says Barry Knight, president of NEXT. "Our representatives always try to remain active and in the minds of their customers through regular communication. They host seminars, send newsletters, sponsor events or use any other form of communication to convey transparency. Ultimately, that's what helps build their credibility and improve professional relationships."

Open communication is increasingly well received from the customers of the financial representatives, a point the Money Morning article makes clear. The article highlights several foundational questions investors should take into consideration and ask their financial representative -- chief among them being the question of risk tolerance and expectation.

"The problem faced by many investors today is that they've always thought in terms of returns rather than risks," explains the Money Morning article. "That's backwards, especially at a time when the riskiest investments -- bonds -- were supposed to be the most secure."

The article also suggests that investors ask their financial advisors about the cumulative effect of their returns, over time. "What people don't realize is that successful investing is a matter of continuous performance, [not] instantaneous performance," the piece continues.

Additionally, the article lists important investor questions on such topics as buying conditions, selling conditions, the benefits of fee-based money management and more, ultimately urging investors to make regular communication with their financial representatives a priority.


NEXT Financial Group, Inc. (Member FINRA / SIPC) is a broker-dealer based in Houston, Texas, serving the needs of business owners and entrepreneurs throughout the country. The company prides itself in helping business owners enjoy success and financial independence. The company was founded in 1999, and is currently led by President Barry Knight. More information about the company can be found online at NEXT Financial Group, Inc. is located at 2500 Wilcrest Drive, Houston, TX 77042. For more information call 888-876-6398.


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