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MutualMind Pivots to Social Commerce Analytics Strategy With Appointment of Eric Gore to Company President


June 26, 2012 - DALLAS, TX

MutualMind, Inc., the leading analytics and engagement platform developer for social commerce and marketing providers, announced the promotion of Eric Gore to the position of President, thus further strengthening the company's commitment toward establishing a leadership position in the rapidly expanding social shopper and social commerce analytics and engagement markets.

Under Gore's previous leadership, MutualMind initiated a strong focus toward advancing a robust social shopper channel sales strategy that resulted in the company's recent partnership successes with global brands and big box retailer customers. To further support the company's unique social shopper analytics platform, Gore promoted MutualMind's recently announced breakthrough technology known as Authentrix™ -- Authentic Reach & Authentic Influence. These breakthrough features enable social shopper service providers the ability to optimize social content syndication, community engagement and measurable ROI metrics on behalf of global brand and retail chain marketing organizations.

Babar Bhatti, MutualMind co-founder, Chairman and Chief Executive Officer, explained, "Eric's focus and strategy execution for adapting our enterprise-class social analytics platform toward a social shopper use-case has accelerated the company's ability to recruit new partners and customers. This new social commerce analytics market represents a true break-out opportunity for our company as we continue to innovate our technology and accelerate sales with MutualMind partners and customers."

MutualMind recently announced new social commerce analytics partnerships with two leading Word-of-Mouth social promotion companies -- Bentonville, Arkansas-based Collective Bias and Dallas, Texas-based Blue Calypso. Supplementing its current strategy, MutualMind has over a half dozen national OEM service provider partners and more coming on board every month.

"This is truly an exciting time to step up our investments toward social shopping and social commerce analytics and engagement," explained Eric Gore, MutualMind's new President. "Having the backing of our tireless engineering team and world-class social commerce partners will be instrumental as we continue to earn category leadership in this promising new social media market."

About MututalMind, Inc. MutualMind is a social media management and intelligence platform that enables businesses to monitor as well as promote brands and optimize customer relationships on social networks while providing actionable analytics and insights to increase social media ROI. The functionality of this platform can be used for a number of business applications including: social commerce analytics, shopper marketing measurements, measuring market receptivity to products or services, tracking consumer sentiment, reputation/crisis management, generating sales leads, benchmarking versus competitors, and customer relationship management, to name a few. MutualMind, Inc., an IBM Business Partner and Alcatel Lucent ng Connect Program Member, is privately held and based at the Gravity Center located in Plano (North Dallas), Texas. For more information, visit www.mutualmind.com.

Contact:
Eric Gore
President
MutualMind, Inc.
Eric.Gore@Mutualmind.com
(214) 668-1702

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