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Mobiquity Welcomes Michael Bayer as Chief Financial Officer


January 26, 2012 - BOSTON, MA

Mobiquity, a professional services firm specializing in the design, build, deployment and management of innovative enterprise-class mobile solutions, today welcomed Michael Bayer as its new Chief Financial Officer. Bayer, a veteran of several successful venture-backed technology start-up organizations, will work closely with Mobiquity's executive team to manage and guide the firm's continued hyper-growth in the mobile services market.

"Organizations are realizing mobile has the potential to disrupt business models and provide a huge competitive advantage if they can harness its power. Consequently, the enormous market appetite for Mobiquity's mobile services is exceeding even the demand for Internet services we saw in the late '90s," said Bill Seibel, CEO of Mobiquity. "We knew we needed a finance pro who had shepherded companies through these periods of rapid growth and could help us anticipate and plan for what comes next. Michael's depth of experience working with VC-backed, fast-growth technology firms was exactly what we needed."

Bayer brings to Mobiquity more than 20 years of expertise in finance, operations, technology and business development for venture-backed technology companies. His past experience includes senior finance roles at organizations including MotherNature.com (online natural products retailer), LightChip (routing and optical management products), TaskRabbit (online and mobile market for outsourced errands), DynamicOps (cloud-management software), FirstFuel (energy-analytics software), and Revivio (storage software). Bayer managed the IPO of MotherNature.com and also served as co-founder and CEO of RPM Communications, where he led the launch of a 100,000-user mobile social network. A chartered financial analyst, Bayer holds an MBA from Cornell University and a Bachelor of Science from Babson College.

"Mobiquity's growth since launching in April has been nothing short of phenomenal," commented Bayer. "I'm looking forward to working with Bill and the team as the company continues to take the mobile professional services market by storm and provide Global 2000 organizations with a combination of strategy and practical implementation they can't find in any other services firm."

About Mobiquity
Mobiquity is a professional services firm working with the Global 2000 to design, build deploy and manage enterprise-class mobile solutions. With Mobiquity, clients uniquely benefit from the breadth and depth of our cross-disciplinary teams to unleash the power of mobile. Our strategists map out how mobile technology can drive business innovation. Our user experience designers create apps that engage the user and promote the brand. And our development team builds integrated business solutions that drive success. Co-founded by consulting veteran Bill Seibel (COO, Cambridge Technology Partners, CEO, ZEFER) and leading mobile strategist Dr. Scott Snyder (President, Breakthru Advisors, CEO and President, Decision Strategies International), Mobiquity has teamed the leaders from the client-server and internet waves with those driving innovation in mobile today. To learn more, visit www.mobiquityinc.com.

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Media Contact:
Kathy Wilson
For Mobiquity
781-652-0499
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Colleen Irish
For Mobiquity
617-842-1511
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