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Lubrizol's New Fixate Design Polymer for Ultimate Hair Mousse Formulation Flexibility


March 16, 2012 -

Lubrizol's FixateTM Design Polymer for Ultimate Hair Mousse Formulation Flexibility
CLEVELAND, March 16, 2012 - The Lubrizol Corporation's personal and home care business introduces FixateTM Design polymer (INCI: Polyacrylate-32) for ultimate formulation flexibility for clean, lustrous, long-lasting volume and hold in hair styling applications. The versatility of Fixate Design polymer provides formulators with creative options and degrees of freedom while maintaining superior performance in mousses, curling creams and sprays and a wide variety of other hair styling applications.
Fixate Design polymer is an anionic, multi-functional film-forming polymer that delivers excellent superior performance in hair styling applications and offers excellent formulation flexibility. When used in styling applications, Fixate Design polymer delivers high humidity resistance, tailored hold, exceptional shine, little to no flaking, enhanced volume and distinctive sensory.
Key formulation benefits of Fixate Design polymer:
·         Enables enhanced style creation, volume and curl definition
·         Provides excellent resistance to high humidity
·         Delivers a clean, light wet feel and desirable dry feel
·         Provides effective frizz control for smoother, silkier-looking hair
·         Removes easily with shampoo
·         Has a low viscosity response to neutralization and dosing concentration
·         Is an efficient, easy-to-use liquid
To learn more about Fixate Design polymer, visit www.lubrizol.com/personalcare
About The Lubrizol Corporation
The Lubrizol Corporation, a Berkshire Hathaway company, is an innovative specialty chemical company that produces and supplies technologies to customers in the global transportation, industrial and consumer markets. These technologies include lubricant additives for engine oils, other transportation-related fluids and industrial lubricants, as well as fuel additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for personal care products and pharmaceuticals; specialty materials, including plastics technology and performance coatings in the form of specialty resins and additives. Lubrizol's industry-leading technologies in additives, ingredients and compounds enhance the quality, performance and value of customers' products, while reducing their environmental impact.
With headquarters in Wickliffe, Ohio, The Lubrizol Corporation owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 7,000 employees worldwide. Revenues for 2011 were $6.1 billion. For more information, visit www.lubrizol.com.
Media Contact
Amy Dolzine
216-447-6117
Web Site:  www.lubrizol.com/personalcare




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Source: Lubrizol via Thomson Reuters ONE

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