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LivingBetterAt50+ Holds $25,000 Hollywood-Style Makeover Contest With Reveal at Conference


July 24, 2012 - LOS ANGELES, CA

The "Style Esteem Makeover Contest" hosted by LivingBetterat50+ (LB50), a lifestyle company dedicated to producing products, services, content and events that encourage boomer women to live better, is giving women the chance to win a full makeover valued at $25,000. The winner will receive a "Cashmere Image Makeover" with Transformational Speaker and Image Stylist, JuliAnn Stitick, which includes a Karen Kane wardrobe, hair and makeup by B2V Salon in Beverly Hills, a smile makeover by celebrity cosmetic dentist, Gary O'Brien, D.D.S., and public speaking and feminine leadership coaching by Tracey Trottenberg of Amazing Women International.

"The focus of the Style Esteem Makeover Contest is to honor a woman who demonstrates a strong sense of inner esteem and beauty by who she is and the contributions she makes to her community and others, but may be in need of an updated look or 'makeover' so her outer image reflects more of who she is on the inside!" says Carol Doyel, who founded LB50 in 2011 after recognizing the need for a lifestyle boomer company for women, including an online magazine filled with information on topics from health to wealth with 500+ contributors who write for publications such as The Huffington Post, Entrepreneur, Money Magazine and many who have their own blogs.

The Style Esteem Makeover contest began July 12 and ends August 1 at 12 p.m., with the winner's big reveal taking place at the LB50 2012 conference and fashion show "The Essence of a Woman" at the Montage Beverly Hills on October 13. The daytime portion of the event will bring together the best experts from health and nutrition, to beauty and fashion, with an amazing lineup of speakers who will share how to live more powerfully as women, with purpose and passion. The evening will commence with a fashion show showcasing a collection of must-have day and evening wear pieces for the contemporary woman, with appearances by special guests like Toronto designer Bojana Sentaler, creator of the luxury outerwear brand, SENTALER, among many others.

Opening for the fashion show is three-time Dove Award winner singer-songwriter Ginny Owens, who will perform her chart-topping hits including "Daughter of Destiny," that has become LB50's Internet radio show "Secrets to LivingBetterat50+" theme song. Owens has sold nearly one million albums, received national recognition on NBC's "Today" and CNN for her contribution to help rebuild New Orleans.

To enter the "Style Esteem Makeover Contest," submit a paragraph through facebook answering "What is your definition of self-esteem?" The winner will be announced on August 3, with her big reveal taking place at the "The Essence of a Woman."

For more information on the "Style Esteem Makeover Contest," visit http://www.facebook.com/WardrobeRX?sk=app_95936962634. For tickets to "The Essence of a Woman Event" at special early bird prices, visit http://theessenceofawoman.eventbrite.com/.

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