Home » Business News » 2012 » March » March 16, 2012

K-supermarket Seilori introduces electronic price labels

March 16, 2012 - London


K-supermarket Seilori in Espoo is a pioneering K-food store as it is the first one to introduce electronic price labels on its shelves.

According to IT Manager Outi Mäkinen of Kesko Food, K-supermarket Seilori is testing electronic price labels. During the test, both customers and the store will gain experience of the performance of the system. The store will be testing several different price labels at the same time to gain extensive experience of the performance of different price labels.

K-retailer Heimo Välinen is looking forward to the introduction of electronic price labels.

- Electronic price labels will improve customer service, because they are clear and the information is always correct. From the store's point of view, operations will improve because paper labels will no longer be needed, says Välinen.

Another advantage of electronic price labels is that they are stationary and the product prices are visible on a large digital display. In addition to price, other product information can be displayed, such as product origin, or if the product is gluten free, lactose free, a Pirkka product or an organic product.

Prices wirelessly updated to the shelves

Electronic price labels in K-supermarket Seilori use wireless transmission of product price information from the POS system to the electronic labels on the shelves.

- The product price is updated into the POS system from which it is automatically transmitted to the electronic price labels on the shelves. This means that the price is always the same in the price label and the POS system. If the price is changed, it is simultaneously updated to the labels on the shelves and no paper labels need to be made, says Outi Mäkinen.

Paper price labels will not disappear completely from the store as they will continue to be used to display campaign prices, for example. The supplier of the electronic price label system of K-supermarket Seilori is Wincor Nixdorf.

Further information:
IT Manager Outi Mäkinen, Kesko Food Ltd, tel. +358 10 53 23568
Development Director Ari Sääksmäki, Kesko Food Ltd, tel. +358 10 53 22796
K-retailer Heimo Välinen, tel. +358 400 506 699

K-supermarkets are better than average food stores with wide and diversified selections of fresh products. The chain's stores are designed for easy and convenient shopping. K-supermarkets have strong food expertise and customers are served by over 160 employees with specialist qualification for food master. Food masters are meat and fish experts who give customers cooking tips and advice for all occasions. The K-supermarket chain comprises over 200 stores. All K-supermarkets are K-environmental stores.

This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients.

The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of the
information contained therein.

Source: Kesko Oyj via Thomson Reuters ONE



Comment on this story