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It's Movember 1ST -- Vote for the Moustache


November 1, 2012 - LOS ANGELES, CA

It's Movember, the time of year when the moustache takes over the world for one month. Movember is the global men's health charity that encourages men to grow and women to support the moustache for 30 days to raise awareness and funds for men's health -- specifically prostate and testicular cancer initiatives.

Moustache aficionados kick off their month-long journey by registering at Movember.com and starting Movember 1st clean-shaven. Registration gives participants access to their own fundraising page, free downloads, special prizes and the ability to recruit team members, collect donations and connect with the Mo Community. Once registered and clean-shaven, every Mo Bro (male participant) grows their Mo (Australian for moustache) for 30 days, getting friends, family and colleagues to donate to their Mo-growing efforts.

During Movember, Mo Bros become walking, talking billboards for men's health. Movember's female participants, known as Mo Sistas, also play an important role in the movement, from registering a team of Mo-supporters to hosting events and raising awareness and funds for the cause.

"Movember is about men growing and women supporting the growth of real moustaches to open up much needed dialogue around men's health issues. We've found that each moustache generates 2,413 conversations in person and online during the month, raising awareness which is saving and changing lives," said Adam Garone, CEO and co-founder of Movember. "Our success is due to the 855,203 amazing supporters who participated globally in 2011, raising $126.3 million to change the face of men's health and we know this Movember will be bigger, better and hairier."

Together, Movember and its men's health partners, PCF and the LIVESTRONG Foundation, work to ensure that Movember funds are supporting a broad range of innovative, world-class programs in the areas of awareness and education, survivorship and research.

  • Awareness and Education: Each year, Movember funds and delivers a high-impact awareness program, which aims to communicate men's health messages to the Movember community and its supporters.
  • Survivorship: Through the LIVESTRONG Foundation, Movember helps fund their Cancer Navigation Center, which provides free, confidential one-on-one services to help guide men and their families through the cancer journey from treatment to recovery.
  • Research: Through the Prostate Cancer Foundation, Movember funds innovative, high-impact research projects for better diagnostics, treatment, and cures of prostate cancer.

For more information, please visit www.movember.com.

About Movember
Movember aims to forever change the face of men's health through the power of the moustache, by raising awareness and funds for prostate and testicular cancer initiatives. Since 2003, more than 1.9 million participants have raised over $299MM for the cause, with official Movember campaigns taking place in 21 countries. For more information please visit www.movember.com. Movember is a registered 501(c)(3) charity.

About Prostate Cancer Foundation (PCF)
The Prostate Cancer Foundation (PCF) is the world's leading philanthropic organization funding and accelerating research. Founded in 1993, PCF has raised more than $479 million and provided funding to over 1,600 research projects at nearly 200 institutions in 15 countries around the world. PCF advocates for greater awareness of prostate cancer and more efficient investment of governmental research funds supporting transformational cancer research. Our efforts have helped produce a 20-fold increase in government funding for prostate cancer. More information about PCF can be found at pcf.org.

About the LIVESTRONG Foundation
The LIVESTRONG Foundation provides free cancer support services to help people cope with the financial, emotional and practical challenges that accompany the disease. Created in 1997 by cancer survivor and philanthropist Lance Armstrong, the Foundation is known for its powerful brand -- LIVESTRONG -- and for its advocacy on behalf of survivors and their families. With its iconic yellow LIVESTRONG wristband, the Foundation has become a symbol of hope and inspiration around the world. Since its inception, the Foundation has raised nearly $500 million to support cancer survivors and served 2.5 million people affected by the disease. For more information, visit LIVESTRONG.org.

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Contacts:

Abbie Rumery
Movember
1 310 450 3331
abbie@movember.com


Alex Roberts
Edelman PR
1 312 240 3304 (office)
1 312 933 5144 (cell)
alex.roberts@edelman.com


MarketWire

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