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In Less Than Two Months, Usage of "Touch" Mobile-Centric Social Connectivity Platform Outpaces First Two Years of Twitter


February 8, 2012 - Waterloo, Ontario

The creators of TextNow, the leading free and unlimited picture and text messaging application, today announced that in less than two months since launching their interpersonal connectivity platform "Touch," it has achieved significant market traction and already served more than 100 million one-on-one messages and nearly 10 million group messages. In fact, usage of the Touch mobile social networking platform has outpaced total usage for the first two years of Twitter. The usage of Touch has exceeded all expectations, growing at a more rapid rate than even TextNow, the wildly popular free texting application that currently serves 1.3 billion impressions per month.

"The astonishing response to Touch reinforces our strong belief that people want a more intimate social experience with their closest personal relationships," said Derek Ting, co-founder and CEO, Enflick. "Touch gives individuals real-time, instant connectivity with family and friends straight from their mobile device."

Touch delivers a single, seamless and easy-to-use application that allows individuals to engage in real-time with their closest personal relationships from any phone for instantaneous chats and photo and experience sharing. Designed and optimized for mobile devices, Touch is effortless to set up, allowing individuals to immediately connect with their most important relationships.

"Touch" Takes Off - Numbers Exceed All Expectations

Touch fills a market gap that exists today by delivering a platform that strengthens a person's closest relationships. With larger social networks or groups, hundreds of 'acquaintances' or groups are constantly generating updates, making it difficult to stay close and intimate with those who matter the most. Touch leverages smartphones to enable an immediate, intimate and seamless way to connect with a person's innermost circle of family and friends.

Since its launch in December 2011, Touch has already served:



-- More than 106 million one-on-one messages - connecting friends and
family in real-time conversations;
-- Nearly 10 million group messages - supporting spontaneous group chats
among close friends;
-- More than 200 thousand Experiences - through customized profile pages
allowing friends and family to enjoy mutually shared Experiences and
photos; and
-- More than 1 million comments in Experiences.

The combined numbers reflect how seamlessly Touch can be integrated into users' lifestyles, as well as the growing desire among users for a more intimate and real-time social networking experience.

Touch Brings Meaningful Connections to Intersecting Social and Mobile Trends

Touch addresses three intersecting trends: the popularity of social networking; the enormous growth of mobile devices; and an increasing desire to strengthen personal relationships.

In a December 2011 report entitled "It's a Social World: Top 10 Need-to-Knows About Social Networking and Where It's Headed," Comscore reports that social networking is the most popular online activity worldwide - accounting for nearly 1 in every 5 minutes spent online and that mobile devices are fueling the growth. According to analytics firm Flurry, social networking now accounts for almost 30 percent of all time spent on mobile applications.

Touch addresses both of these intersecting trends and meets a third and emerging trend - the desire to easily connect with one's most important relationships and filter out the noise of larger social networking sites.

The Touch Experience can be easily downloaded at touch.com. Touch supports iOS devices (OS version 3.0+), as well as the Android (1.5-2.3) and BlackBerry (5.0+).

About Enflick

Headquartered in Waterloo, Ontario, Enflick is a leading provider of real-time social software solutions designed to transform the way that individuals connect with each other online. Its Touch platform delivers a single, unified mobile connectivity solution that makes keeping in touch with close friends and family an immediate, intuitive and completely seamless experience. More than 25 million users worldwide use Enflick's TextNow and Touch applications, serving 1.3 billion impressions per month. Since TextNow went viral in 2009, Enflick has achieved a 400 percent year-over-year growth.

Enflick is committed to designing user-friendly products that make connecting online easier and simulate how people engage in real life with the exact same immediacy and continuity. Enflick was recently named a company to watch in the 2011 Deloitte Technology Fast 50O Awards for its innovative technology and entrepreneurship and potential as a future leader in the Canadian technology industry. For more information, visit http://enflick.com.

Contacts:
Media Contact:
Storyboard PR
Kim Barsi
415.516.5863
kim@storyboardpr.com

MarketWire

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