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Importance of Sustainable Marketing Strategies

April 4, 2012 - London

The aftermath of the crisis increases more than ever the importance of sustainable marketing strategies. While customers scrutinise their spending, companies have to convince them with a holistic approach.

Over three days the German CMO Summit 2012 will examine the role of a CMO as a key driver for building and sustaining competitive advantage and achieving superior performance. The corporate decision-makers will focus on the most critical issues facing marketing leaders today and the best practices for innovative marketing.

This ultimate meeting platform will take place from May 13th until 15th at the Kameha Grand Hotel Bonn in Germany. This superb opportunity will allow sponsors to interact with leading marketing practitioners in aseries of proactive one-to-one business meetings, summit presentations and informal networking opportunities.

Presentations will be held by esteemed and innovative leaders such as Thomas Rottgermann, Managing Director from VfL Wolfsburg-Fußball GmbH, Dirk Engehausen, Senior Vice President Europe of Lego GmbH and F. Scott Woods, Commercial Director Facebook Germany GmbH.

The 6th German CMO Summit will bring together senior-level marketing executives to network, gain cutting-edge insights and share strategies.

About the German CMO Summit 2012

This unique forum will take place at the Kameha Grand Bonn, Germany, 13 - 15 May 2012. Offering much more than any conference, seminar or trade show, this exclusive meeting will bring together esteemed thought marketing leaders for a highly focused and interactive networking event. The Summit includes presentations on every aspect of the marketing, branding and communication side, from the latest trends to build strong and sustainable brands to effective communication campaigns.

For more information please send an email to or visit the event website at

The Marketing Network - marcus evans Summits group delivers peer-to-peer information on strategic matters, professional trends and breakthrough innovations.

marcus evans group - marketing/sales sector portal -

Please note that the Summit is a closed business event and the number of participants strictly limited.

About marcus evans Summits

marcus evans Summits are high level business forums for the world's leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one business meetings. For more information, please visit

Source: marcus evans Summits


Sarin Kouyoumdjian-Gurunlian
Press Manager,
marcus evans Summits
Tel: +357-22-849313

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