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HookLogic Influences Car Buyers With Mobile Incentives and Releases Their Mobile Redemption App for Dealers


April 10, 2012 - NEW YORK, NY

HookLogic, the leading provider of e-commerce media solutions and services, today announced the launch of new mobile capabilities integrated into its popular Lead to Show incentive solution for automotive dealerships. As the newest facet of the AutoHook suite of dealer tools, the functionality enables automotive dealers to provide incentives to customers who visit their mobile websites or mobile apps.

The ubiquity of the smartphone has changed how consumers shop for everything, including high-end purchases like automobiles. The new mobile capabilities increase the conversion on mobile websites for HookLogic clients, while streamlining an omni-channel shopping experience for in-market automotive consumers.

"HookLogic's new Web to Show Mobile solution coupled with our AutoHook suite of products mean we are able to influence car buyers into the showroom from whatever channel they choose to shop," said Jonn Behrman, chief product officer for HookLogic.

In addition to this new mobile offering, HookLogic has announced the release of their new mobile redemption app. This will allow dealership personnel to validate, redeem and measure incentives directly from their mobile devices in real-time, using the new AutoHook mobile app. They can also pull performance reports on the fly.

"Auto dealers can now validate a customer's AutoHook incentive coupon without being tied to their desk. Now our customers can utilize our mobile technology right on their iPhone, iPad or Android devices," said David Metter, president of automotive for HookLogic.

The mobile dealer redemption app is available in Apple iOS and Android versions and can be downloaded at the Apple App Store and the Google's Android Market respectively. To learn more about Lead to Show, visit www.leadtoshow.com or call 646-532-4707.

About HookLogic's Incentive Solutions for the Auto Industry
HookLogic powers targeted incentive programs that drive in-market shoppers to auto dealerships and other lead-driven businesses. HookLogic solutions are easily implemented, work with nearly any marketing medium and enable end-to-end reporting and optimization. Headquartered in New York City, the company has offices in Ann Arbor, MI, Atlanta, GA and Manchester, UK. Clients include MileOne Automotive, Germain Motor Cars, Suburban Collection, Acton Toyota, and AutoTrader.com. Learn more at www.leadtoshow.com.

Media Contact
Carla Rudder
blast! PR for HookLogic
225-238-1091
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