Home » Business News » 2012 » April » April 2, 2012

Holistic Crisis Plans to be Put in Place before Damage Hits Your Brand

April 2, 2012 - Singapore

Good news travels fast, but bad news travels even faster. Not only do companies have to take the correct action, but they have to respond in the shortest time possible to prevent further damange to their corporate reputation.

As crisis and reputation expert, Donald Steel says, "A crisis - from a major fire to a problem with a product or service - is something that can hit any company, and we know from experience it can hit suddenly and hit hard."

As social media becomes widely used, organizations need to understand how this has changed the way crisis communications and issues are being managed. Companies will then be able to better leverage on social media to help protect their corporate reputation in times of crisis.

How organisations react during a crisis can have a huge impact on their reputation. Donald shares, "Companies that handle a crisis poorly see their reputation badly damaged and in most cases this is completely avoidable. Having a crisis plan, crisis training and rehearsals are simple ways of insuring your reputation against the effects of a crisis, and this course shows you how."

Crisis can happen suddenly or arise from the accumulation of seemingly insignificant issues. Therefore it is essential to consistently review internal and external processes and identify possible issues that could potentially spark off a crisis because one wrong move will bring the company reputation crumbling down to its knees. It is therefore crucial for organisations tohave a formal crisis plan in place, engaging the right personnel and resources.

To address these emerging issues, a 2-day workshop on "Crisis Management & Communications" will be held 24 - 25 May 2012 in Jakarta, during which attendees can gain insights and hear from Crisis and Reputation expert, Donald Steel on how effective communication strategies are crucial when it comes to brand preservation and advancement. Attendees will get an opportunity to take part in real-life simulation exercises for better crisis communication preparation. Donald will guide you through the entire process of crisis management and recovery, addressing critical concerns and issues. Pick up useful tips and skills to better take on new challenges in the highlydigitalised social sphere; discover the crux to managing issues online and tackle the media with the right techniques.

Workshop Details:

Title: Crisis Management & Communications Workshop
Date & Venue: 24-25 May 2012
Intercontinenal Hotel, Midplaza Jakarta, Jakarta
Organiser: Pacific Conferences

Full programme can also be found at:

About Pacific Conferences

Pacific Conferences specialises in organising business conferences aimed at providing interactive, insightful information and analysis about issues facing businesses in Asia-Pacific. Catered to middle and upper level executives, its events are usually case studies driven with emphasis on providing in-depth and unbiased practical knowledge.

Source: Pacific Conferences


Ms Shakirah Djuanda
Tel: +65-6592-7365

Copyright 2012 ACN Newswire. All rights reserved.

ACN Newswire

Comment on this story