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Heller Consulting Launches New Social Media Service to Help Nonprofits Build and Track an Active Community of Supporters


October 1, 2012 - Oakland, CA

Heller Consulting -- a consulting firm that helps nonprofit organizations streamline their operations and maximize their use of software for fundraising, marketing and mission management -- today announced the launch of the company's new social media service for nonprofits, The Following Factory.

The Following Factory was created to help nonprofits attract followers and build a community of supporters using social marketing technologies, strategies and techniques that also can integrate with a nonprofit's Constituent Relationship Management (CRM) system to provide added insights into constituent interests and behaviors.

"At Heller Consulting, we have more than 15 years of experience helping nonprofits connect with their constituents by leveraging technologies including donor databases and CRM systems," said Keith Heller, CEO, Heller Consulting. "We're excited to now pair that knowledge with social media and online marketing expertise to help nonprofits build and engage their community of supporters and, ultimately, provide better service to their constituents."

The Following Factory services include:

  • Social media community planning
  • Social media technology selection and implementation
  • Supporter acquisition, conversion and retention strategies
  • Design and content strategy and development
  • Social marketing reporting and analysis

More information about The Following Factory can be found at: http://www.followingfactory.com.

About Heller Consulting
Heller Consulting helps nonprofits streamline their operations and maximize their use of software and online communication tools for fundraising, marketing and mission management. The company specializes in software selection, implementation and optimization for fundraising, online marketing and Constituent Relationship Management (CRM) products. In addition, the company provides services that help nonprofits plan and execute online and social marketing techniques that integrate with a nonprofit's CRM system for building and tracking an active community of supporters. With offices in San Francisco, Chicago and New York, the Heller Consulting team has helped hundreds of nonprofits nationwide. www.teamheller.com

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