Home » Business News » 2012 » July » July 9, 2012

Havas acquires Boondoggle, largest independent fully-integrated digital agency in Benelux

July 9, 2012 - Puteaux Cedex, France

Havas announced today theacquisition of a majority stake in Boondoggle, thelargest independent, fully integrated, digital agency in Benelux.

This move reinforces Havas's digital lead in Europe and strengthens itspositionin the Benelux region where it will become one of the Top 3 agencies.

Created in 2007, Boondoggle employs more than 120 digital and creativeexpertsin its offices in Amsterdam and Leuven and offers fully integratedsolutions toits blue-chip client roster that includes national and internationalleadingbrands such as Coca-Cola, Nike, Heinz Europe, Iglo Europe, Belgacom,ThomasCook, Tiense Suiker, Belfius, Kinepolis, Delhaize and RabobankInternationalDirect Banking.

David Jones, Global CEO Havas commented: "Boondoggle is a brilliant agencywhichcombines first-class digital expertise with award-winning creative talentmakingit totally in line with our "digital at the core" model. They are notjust oneof the best agencies in Benelux, the work they are doing across digital,socialand data is as good as anything I've seen anywhere in the world. We'reveryexcited to have them join the group and look forward to deliveringtheirexpertise and ideas to our clients."

Boondoggle has won numerous industry awards in recognition of itsteams'outstanding talent and creativity. These include 11 Lions won attheInternational Festival of Creativity in Cannes, 10 Eurobest awards and2 OneShow awards. Boondoggle was also named Agency of the year in Belgium in2010 byMedia Marketing, Digital Agency of the year in Netherlands in 2011 at theSpinAwards and 3(rd) most creative digital agency worldwide in Cannes in 2009.

After the acquisition, Boondoggle will continue to operate under itscurrentname and keep its current offices in Belgium and the Netherlands. TheBoondogglemanagement team remains unchanged and continues to own a minority stakein theagency.

Pieter Goiris, CEO Boondoggle added: "Joining one of the leading andmostinnovative international communications services group was the next andlogicalstep for Boondoggle to achieve our ambitions for the years to come. DavidJones'"digital at the core" vision for Havas is something we really share andbelievein, and it will help us to further accelerate Boondoggle's business in amoreinternational context."

The acquisition of Boondoggle is part of Havas's strategy to targetforward-thinking agencies which are recognized leaders in their markets andexcel atinnovation and creativity.

About Havas

Havas (EURONEXT PARIS: HAV.PA) is a global advertising andcommunicationsservices group. Headquartered in Paris, Havas operates through its twoBusinessUnits, Havas Worldwide and Havas Media, in order to optimizesynergies andfurther reinforce Havas' position as the most integrated of all of themajorholding companies. Havas Worldwide incorporates the Euro RSCG Worldwidenetwork(233 offices in 75 countries, including the Euro RSCG, Euro RSCG Life, EuroRSCG4D and Euro RSCG WW PR brands), the Arnold micronetwork (16 agenciesin 15countries on 5 continents) as well as other agencies with stronglocalidentities.

Havas Media operates in over 100 countries and incorporates the MPG,ArenaMedia, Havas Sports & Entertainment and Havas Digital networks. Amulticulturaland decentralized Group, Havas is present in more than 75 countriesthrough itsnetworks of agencies and contractual affiliations. The Group offers abroadrange of communications services, including traditional advertising,directmarketing, media planning and buying, corporate communications, salespromotion,design, human resources, sports marketing, multimedia interactivecommunicationsand public relations. Havas employs approximately 15,000 people.Furtherinformation about Havas is available on the company's

About Boondoggle

The agency was founded in 2000 and named Boondoggle in 2007. Boondoggleis thelargest independent agency in Belgium and challenger and nominated bestdigitalagency in the Dutch market.Current clients include like Coca Cola, Nike, Heinz Europe, IgloEurope,Belgacom, Thomas Cook, Belfius, Kinepolis, Delhaize and RabobankInternationalDirect Banking.Boondoggle has a team of 120 professionals and won numerous industryawardsincluding 11 Cannes lions, 10 Eurobest awards, Agency of the year inBelgium in2010, Digital agency of the year in Netherlands in 2011.Founders and managing partners are Werner Camps who is COO and PieterGoiris whois CEO.

Press release:

This announcement is distributed by Thomson Reuters on behalf ofThomson Reuters clients. The owner of this announcement warrants that:(i) the releases contained herein are protected by copyright and other applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of the information contained therein.

Source: HAVAS via Thomson Reuters ONE[HUG#1625357]

Contacts :

Lorella Gessa
Communications Director
Havas Group
Tel : +33 (0)1 58 47 90 36
Email Contact

Investor Relations:
Aurelie Jolion
Director of Investor Relations
Havas Group
Tel : +33 (0)1 58 47 92 42
Email Contact

Boondoggle :
Pieter Goiris
T +32 (0)16 30 85 55
M +32 (0)479 99 20 83
Email Contact

29-30 quai de Dion Bouton 92817 Puteaux Cedex, France
Tel +33 (0) 1 58 47 80 00
Fax +33 (0) 1 58 47 99 99
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