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Havas : Havas Media Boosts the Brand Engagement Offer of the Havas Sports & Entertainment Network With the Acquisition of US Based Experiential Market Leader Ignition

April 10, 2012 - Puteaux, France

Havas Media, one of the world'sleading media groups, announced a furtherexpansion of its Havas Sports & Entertainment operations with theacquisition ofignition, an award winning, independent experiential marketing agencywithoffices in the USA, London and Moscow.

The acquisition forms part of Havas Sports & Entertainment's strategytoup-weight its global brand engagement offer, particularly in the runup to theLondon 2012 Olympic and Paralympic Games and the 2014 FIFA World Cup™Brazil.

The ignition brand will join the Havas Sports & Entertainment and CakeGroupagencies in delivering experiential campaigns in markets complementaryto thenetwork's existing local footprint, which now spans 34 offices in 20markets.With ignition's headquarters and strongholds in Atlanta and New York, themovewill significantly increase Havas Sports & Entertainment's capabilitiesin theUS.

ignition's delivery of large-scale, event-led brand engagementcampaigns andleadership in sustainable experiential marketing will also complementHavasSports & Entertainment's current branded content, social media,sponsorship consulting, PR, brand experience and research offers.

Along with synergies in location and expertise, ignition alsoadds anattractive, long-retained client base with brands such as AmericanExpress, BP,Delta Air Lines, ESPN, Kia, United Nations Foundation, Victoria's Secretand TheCoca-Cola Company (with whom it holds a prestigious 'global partner'status).

ignition will continue to be managed by Mike Hersom, current ignitionpresident,alongside Cindy-Ann "CA" Hersom, CMO, and Dill and Susan Driscoll, theoriginalfounders. Hersom will report into Havas Sports & Entertainment'sglobalpresident and CEO Lucien Boyer.

"We are proud to welcome ignition to the Havas Sports & Entertainmentnetwork. Together we will achieve great things thanks to ignition'sexpertise andoutstanding reputation for delivering sustainable consumer experientialeventsaround the world," began Boyer. "ignition will add tangible value to theHavasSports & Entertainment and Cake Group agencies in our network,helping toreinforce our strong global offering at a very interesting time forbrands insports and entertainment. ignition's 15 year history of activating theOlympicTorch Relay, including for London 2012, and 14 years activating the TrophyTourin relation to the FIFA World Cup™ for The Coca-Cola Company will alsobuildon our involvement with these key clients and sports organizations."Hersom adds: "Today the ignition brand goes truly global. With HavasSports &Entertainment's infrastructure, insight and reach, coupled with our 15yeartrack record of leading complex international consumer campaigns, weare nowpoised to take our magic to scale for sustainable growth."

This move is part of Havas' acquisition strategy to both develop and expandcoreareas of expertise and to target entrepreneurial, innovativeforward-looking agencies that use creativity and technology to developbetter relationshipsbetween consumers, brands and their wider communities.

About Havas Sports & Entertainment

Havas Sports & Entertainment is the global brand engagement network ofHavas.Part of Havas Media, our 34 offices in 20 markets, which include theHavasSports & Entertainment, Cake Group and ignition agencies, deliverstrategicallysound creative solutions based on insight, experience and a deepunderstandingof what binds people together into communities: shared passions. Ourambition isto create meaningful relationships between brands and people throughtheirpassions using creativity, media and technology. Whether it issponsorship,content creation, partnerships, celebrity endorsement, social networks,livebrand experiences, bespoke or off the shelf, we recommend pioneeringengagementsolutions to ensure an ongoing conversation with brands' current andfuturefans. Havas Sports & Entertainment's international clients include:adidas,Atos, BBVA, British Airways, The Coca-Cola Company, Danone, EDF, IKEA,Hyundai,Kia, Lloyds Banking Group, LVMH, Mars, Nintendo, Orange, Procter &Gamble, PSAPeugeot Citroën, Reckitt Benckiser, Santander, Sony, and Yahoo!and sportsorganizations such as the Argentinean Tennis Association, the EnglishPremierLeague, FIFA, the French Golf Federation, the Italian RugbyFederation andRoland Garros Further information can be found at

Havas Sports & Entertainment is the official organizer of the GlobalSportsForum Barcelona, alongside the City of Barcelona.

About ignition

ignition is the industry leader in Sustainable Brand Experiences. Thisagileagency strives to make a positive difference for the people it workswith, thebrands it represents and for the world we all live in. Driven by itspassion andguided by its expertise, ignition has initiated global standards andtools forexecuting Sustainable Brand Experiences. Its proprietary ignitionSustainabilityExecution Scorecard™ (iSES) is the industry's only tool forplanning,activating and measuring the environmental and social impact of aSustainableBrand Experience. Learn more about ignition's people, itstrailblazingactivations and iSES at

About Havas Media

Havas Media, the global media network of Havas, is one of the world'sfastestgrowing media groups having grown from 10 markets in 1999 to 122markets in2012.Further information can be found at

About Havas

Havas (Euronext Paris: HAV.PA) is a global advertising andcommunicationsservices group. Headquartered in Paris, Havas operates through its twoBusinessUnits, Havas Worldwide and Havas Media, in order to optimizesynergies andfurther reinforce Havas's position as the most integrated of all of themajorholding companies. Havas Worldwide incorporates the Euro RSCG Worldwideglobalnetwork (233 offices in 75 countries including the brands : Euro RSCG, EuroRSCGLife, Euro RSCG 4D and Euro RSCG WW PR, ) as well as the Arnoldmicro-network (16 agencies, in 15 countries across 5 continents) andagencies with stronglocal identities. Havas Media (present in over 100 countries)incorporates theMPG, Arena Media, Havas Sports & Entertainment and Havas Digitalbrands. Amulticultural and decentralized Group, Havas is present in morethan 75countries through its networks of agencies and contractualaffiliations. TheGroup offers a broad range of communications services, includingtraditionaladvertising, direct marketing, media planning and buying,corporatecommunications, sales promotion, design, human resources, sportsmarketing,multimedia interactive communications and public relations. Havasemploysapproximately 15,000 people. Further information about Havas is availableon thecompany's website:

Press release:

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(ii) they are solely responsible for the content, accuracy and originality of the information contained therein.

Source: HAVAS via Thomson Reuters ONE



Lorella Gessa
Communications Director
Havas Group
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Havas Group
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Havas Sports & Entertainment:
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