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Harte-Hanks Trillium Software and Customer Effective Drive Data Quality Into Microsoft Dynamics CRM Environments


July 9, 2012 - Billerica, MA

Trillium Software®, a business of Harte-Hanks®, Inc. (NYSE: HHS) and a leading provider of Total Data Quality™ solutions, and Customer Effective, a leading national Microsoft CRM consulting firm, announced today at the Microsoft Worldwide Partner Conference, an alliance to help Microsoft Dynamics CRM customers improve the value and quality of their global customer data, whether using on-premises or cloud deployment models. Trillium Software and Customer Effective will work together to implement CRM initiatives that feature tight integration of the Trillium Software System® with Microsoft Dynamics CRM for better, fit-for-business-purpose data quality.

"The collaboration between Customer Effective and Trillium Software is a perfect example of how Microsoft partners provide deep value to our Microsoft Dynamics CRM clients; our clients will benefit greatly from improved data quality in their CRM implementations as a result of this partnership," said Jamie Tozzi, general Manager of US Microsoft Dynamics CRM, Microsoft. "We depend on our exceptional partner community to ensure that companies obtain the most benefit from their Microsoft Dynamics CRM initiatives; this alliance between Customer Effective and Trillium Software is particularly beneficial to today's data-driven business processes where accuracy, completeness and integrity of your data is a must."

"Investing in data integrity, reliability and completeness is critical for our Microsoft Dynamics CRM customers, and as a result of this alliance, they can now be sure that the data contained in their CRM implementation is accurate and standardized in a way that is most effective for the business processes that rely on this data," said Mike Rogers, vice president, Business Development & Marketing at Customer Effective. "Customer Effective is 100 percent focused on Microsoft Dynamics CRM, and we have implemented and managed hundreds of Dynamics CRM projects. Because of our experience, we believe the data quality services from Trillium Software provide unprecedented value for our clients."

Microsoft Dynamics CRM provides a well-documented Software Development Kit (SDK) that allows for seamless access to Trillium Software enterprise services for cleansing and matching capabilities. Integration between these two products will also ensure continuous data lifecycle management for a wide variety of applications. Data will be evaluated and cleansed at the point of data entry, ensuring it is more accurate and therefore, more valuable earlier in its lifecycle. Access to Trillium Software cleansing and matching functionality can occur via a data quality services call from Microsoft Dynamics CRM to the Trillium Software System in Windows Azure or any on-premises implementation.

"Customers will quickly realize that leveraging the extensive implementation expertise of Customer Effective, coupled with the deep data quality knowledge and experience of Trillium Software, provides a level of trust that is hard to match in the Microsoft Dynamics CRM space," said David Pietropaolo, vice president global alliances for Trillium Software. "Our shared clients will obtain a lot of measurable value as a result of this extremely collaborative relationship between our two companies. And, you'll be able to get your CRM project up and running quickly and cost-effectively, assured of the highest quality data possible."

Trillium Software is a sponsor of the annual Customer Effective Customer Conference. To learn more or register to attend the conference, visit the conference website at www.customereffectiveconference.com. For more information on Microsoft Dynamics CRM or Windows Azure, visit the Microsoft Website. For information on the Trillium Software System, view the Trillium Software Website at www.trilliumsoftware.com. For more information about contracting with Customer Effective, see www.customereffective.com.

About Customer Effective
Customer Effective is a leading innovator in relationship management and process automation solutions based on the Microsoft Dynamics CRM platform. The company is a Gold Certified National System Integrator having completed hundreds of Microsoft Dynamics CRM implementations and development projects. Recent CRM and Microsoft awards include recognition as the 2011 and 2010 East Region CRM Partner of the Year, the 2010 Worldwide CRM Partner of the Year Finalist, the 2009 Worldwide Microsoft Financial Services Partner of the Year, being named to the Microsoft Dynamics President's Club from 2006 through 2010, recipient of the Microsoft Dynamics Inner Circle distinction in 2008 thru 2010 and a member of the 2008, 2010, 2011 Inc. 500|5000 list. For more information, visit www.CustomerEffective.com

About Harte-Hanks
Harte-Hanks® is a worldwide direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

About Trillium Software
Harte-Hanks Trillium Software® enables organizations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, data governance, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the United States and in the United Kingdom call +44 (0) 118 940 7666, or visit Trillium Software online at http://www.trilliumsoftware.com.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Trillium Software®, Trillium Software System®, Total Data Quality™, and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

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Media Contacts:
Michael Antonellis
Harte-Hanks Trillium Software
(978) 439-3813
michael_antonellis@trilliumsoftware.com

Mike Rogers
Customer Effective
(864) 404-3223
mike.rogers@customereffective.com

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