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Hallmark Gives Cody Simpson Fans a Piece of "Paradise" With New Greeting Card Line


October 1, 2012 - Kansas City, MO

On the eve of Cody Simpson's highly anticipated album "Paradise" launch tomorrow, Hallmark announces a partnership with the 15-year-old singer and songwriter that will bring a piece of "paradise" to mailboxes and his millions of fans everywhere. In January 2013, Hallmark will offer a Cody Simpson greeting card line, featuring more than 40 greeting cards. Additional Cody Simpson products will be announced soon.

"We've had the privilege of working with Cody since this spring, when he helped us launch Hallmark Text Bands -- an interactive wristband that allows kids to trade messages by bumping fists or shaking hands," said Jenny Hofeditz, Licensing Director at Hallmark. "We're excited to continue this relationship and help Cody Simpson fans connect with each other and celebrate their love for Cody with Hallmark greeting cards and other Hallmark products."

Perfect for birthdays or "just because," Hallmark Cody Simpson cards will come in a variety of formats, including 3D cards and Cards with Sound. The cards will showcase photos of the teen heart throb and incorporate messages and designs celebrating Cody's passions -- the Australian Gold Coast and surfing. Some cards also will include attachments, such as mini lapel pins, temporary tattoos, locker magnets or stickers.

"Hallmark has an exceptional team, who pushed the creative envelope, no pun, adding fun surprises in Cody's collection," says Sara Nemerov, SVP Consumer Products & Brand Licensing at Warner Music Group.

"As a songwriter who uses lyrics to connect with others, it made perfect sense for me to partner with Hallmark, the leading greeting card brand that also uses words to help people make meaningful connections," said Cody Simpson. "I can't wait for my fans to check out my new line of Hallmark greeting cards in January, and stay tuned for more Cody Simpson and Hallmark news coming soon!"

Ranging in price from $2.99 for standard greetings to $9.99 for Big Time Sound cards, Hallmark Cody Simpson greeting cards will be available in Hallmark Gold Crown stores, Wal-Mart stores and Walgreens stores. For more information, visit www.hallmark.com.

About Hallmark Cards, Inc.
Hallmark makes the world a more caring place by helping people express what's in their hearts and spend time together -- a privilege few other companies in the world enjoy. Hallmark greeting cards and other products are found in more than 38,000 retail outlets in the United States, including the network of flagship Hallmark Gold Crown® stores. The brand also reaches people online at Hallmark.com and on television through Hallmark Hall of Fame original movies and cable's top-rated Hallmark Channel. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. This privately held company is based in Kansas City, Mo., and is led by the third generation of the founding Hall family. Visit http://corporate.hallmark.com for more details.

About Cody Simpson
With over 3.3 million Twitter followers, over 3.2 million Facebook likes and more than 141 million YouTube views, 15-year-old Cody Simpson is already a teen phenomenon. Simpson, who was recently named "Favorite Aussie Superstar" at the 2012 Nickelodeon Kids' Choice Awards, is marking the release of "Paradise" by joining Justin Bieber on a series of dates on Bieber's Believe Tour, including a pair of sold-out concerts at Los Angeles' Staples Center. Simpson has kept busy leading up to the release of "Paradise," having just wrapped up the massive Big Time Summer Tour alongside Big Time Rush, and recently releasing a new interactive film, "Finding Cody," via Warner Music Group's original YouTube channel, "The Warner Sound." For additional information please visit www.codysimpson.com.

For more information on Cody Simpson Consumer Products & Brand Licensing opportunities, contact Sara Nemerov, sara.nemerov@wmg.com.

For media inquiries regarding Cody Simpson, please contact Kelly McWilliam, Kelly.McWilliam@AtlanticRecords.com.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2107638

Contacts:
Eileen Gaffen
Hallmark Cards, Inc.
(816) 274-4673
eileen.gaffen@hallmark.com

Angie Read
Fleishman-Hillard
(816) 512-2322
angie.read@fleishman.com

http://newsroom.hallmark.com

MarketWire

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