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Haglöfs new ski jacket wins international award

January 26, 2012 - London

Haglöfs has been given the ISPO Award for its new ski jacket Vassi. The award will be presented to Haglöfs at a ceremony at ISPO Munich - the leading international sports business trade show taking place 29 January to 2 February 2012.

Haglöfs' Autumn/Winter 2012 ski jacket Vassi has been developed in close collaboration with professional freeskiers and Haglöfs Friends Per Jonsson and Asbjørn Eggebø Næss.The aim behind Vassi was to create a ski jacket capable of meeting the requirements of even the most passionate skiers. Now Vassi claims its first success even before it hits the shelves.
Haglöfs will be presented with the ISPO Award in the category Action Apparel for the Vassi Jacket at the ISPO Munich sports business trade show. The jury, comprising international sport journalists as well as experts from trade and design, chose Haglöfs' jacket based on criteria such as innovation, design and performance.
"The Vassi Jacket is a combination of many good details that a jacket must have in order to be especially user-friendly," says Kuno Prey, Professor of Product Design and jury member.
"We have been working to extend the collaboration with our Haglöfs Friends for some time, aiming to incorporate their experience, thoughts and ideas into our product development process. The award is conformation that this strategy has been successful," explains Nicholas Warchalowski, CEO of Haglöfs.

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Haglöfs is one of the world's leading outdoor suppliers and offers a responsible brand that meets modern day demands for products with a high level of functionality, good design and value for money to people who invest in an active outdoor lifestyle. Sales for 2010 amounted to SEK 626 million and the company has over the last five years achieved an average growth of 11 percent. Haglöfs is owned by ASICS Corporation since 2010.

PR & Media Manager: Sara Skogsberg Cuadras,
CEO: Nicolas Warchalowski,

Haglöfs new ski jacket wins international award

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Source: HAGLÖFS SCANDINAVIA AB via Thomson Reuters ONE



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