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Grass Roots Research and Distribution Issues Updated Research Report on Pacific Gold Corp.


July 9, 2012 - TORONTO, ONTARIO

Pacific Gold Corp. (OTCQB: PCFG)(PINKSHEETS: PCFG), announced today that Grass Roots Research and Distribution, Inc. ("GRRD") (www.grassrootsrd.com) has issued an updated research report on the Company.

GRRD has calculated a Cohen Price Index Target of $0.07 per share for PCFG, 663% higher than the current market price of $0.009. The Cohen Price Index Target is calculated using 2014 Price-to-Earnings ratio (P/E), Cohen Price-to-Capital Employed ratio (P/CE), Cohen Discounted Cash Flow (DCF) method and Cohen Price Performance Index. The P/E and P/CE are based on market multiples and representative of the broader industry in which the Company operates. The Cohen Price Performance Index is a representative of the post coverage performance of all stocks covered by GRRD. The last component in calculating the Cohen Price Index Target is the value derived using the long-term DCF valuation approach.

The report states: "Pacific Gold is an exciting investment opportunity. The Company is in an excellent position to further expand its asset base, advance toward profitable operations and generate significant cash flows... Since the capital investment requirement for additional capacity at its mill is limited, the potential for increased production from additional resources should significantly improve the Company's top-line... Gold prices have broken new highs and are currently trading upwards of $1,600. Most analysts believe gold prices will move up higher in the immediate future. The significant premium is attributable to various macroeconomic events, resurgence of demand from Asian economies, depreciating dollar, massive international debt problems, including in the USA, increased demand for gold from central banks as well as an investment option as a result of economic and political turmoil across the globe. We believe that current and future developments are creating conditions and opportunities that are exciting for investing in gold. Pacific Gold is well positioned to benefit from this global trend."

To find out more about Pacific Gold Corp. (OTCQB: PCFG), visit the Company's website at www.pacificgoldcorp.com.

About Grass Roots Research and Distribution, Inc.:

The Grass Roots Research and Cohen Research brand names are the worldwide Gold Standard for micro cap/small cap research. Grass Roots has raised the art of fundamental securities research by forecasting the three statements, including assumptions of capital raised. Grass Roots distributes in-depth stock market research reports that highlight the company's market opportunity, technology, management, competition and other key differentiators that may affect their short and long term valuation. For more information, visit: www.grassrootsrd.com.

About the Company

Pacific Gold Corp.'s business plan provides for the acquisition and development of production-ready and in-production mining operations. The company is focused on alluvial gold and base metals operations located in western North America. Pacific Gold Corp. owns four operating subsidiaries: Nevada Rae Gold, Inc., which owns and operates the Black Rock Canyon gold mine, located in north-central Nevada; Pilot Mountain Resources Inc., which owns Project W, a large tungsten based deposit in Nevada; Fernley Gold, Inc., which has acquired exclusive lease rights to mine the Lower Olinghouse Placers in north-western Nevada; and Pacific Metals Corp., which owns claims in San Juan and Delores Counties, Colorado, encompassing the historic Graysill Mine.

This news release includes forward-looking statements that reflect Pacific Gold Corp.'s current expectations about its future results, performance, prospects and opportunities. Pacific Gold Corp. has tried to identify these forward-looking statements by using words and phrases such as "may", "will", "expects", "anticipates", "believes", "intends", "estimates", "should", "typical", "we are confident" or similar expressions. These forward- looking statements are based on information currently available to Pacific Gold Corp. and are subject to a number of risks, uncertainties and other factors that could cause the Company's actual results, performance, prospects of opportunities in the remainder of 2012 and beyond, to differ materially from those expressed in, or implied by, these forward-looking statements.

Contacts:
Pacific Gold Corp.
416-214-1483
www.pacificgoldcorp.com

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