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Ford research selects Nokia Location Platform for innovation project

June 26, 2012 - Chicago, IL

Ford and Nokia research a smarter and morepersonalized driving experience

Nokia today announced that Ford's research organization willuse the Nokia Location Platform to advance innovation for smart and connectedvehicles, as demonstrated by the Ford EVOS concept car.

Ford selected the Nokia Location Platform to leverage Nokia's high-qualityglobal location content, including the industry leading NAVTEQ Map, as well asscaleable cloud services and APIs. This complete solution offers a fast, easyand cost-effective path to create innovative and differentiated locationproducts.

The Ford EVOS concept car showcases a future in which cloud services go beyondInternet access and traffic-enabled routing. For example, Ford's concept caractually "learns" driver behavior to control, improve upon and personalizevehicle performance. Another area of Ford's research is designed to optimizehybrid powertrain efficiency: the Nokia Location Platform could automaticallyregulate a car's powertrain as it travels through established or driver-specified "Green Zones".

"We are committed to providing compelling customized services to theautomotivesector and customers like Ford," said Christof Hellmis, Vice President MapPlatform in Nokia's Location & Commerce unit. "We have consistently focusedoninnovation around location and navigation in the car. This commitment enabledus to provide a global platform service which could truly enhance the customerand user experience. It's exciting to see the Nokia Location Platform as anintegral part of Ford's mission to revolutionize the connected car."

While the Ford EVOS is a concept car intended to show Ford's technology visionfor the future and is not itself scheduled for production, it does give aglimpse of the technology being researched for future car models. Moreinformation on the concept car can be found here:

About Nokia's Location & Commerce Business

Nokia is a global leader in mobile communications whose products have becomeanintegral part of the lives of people around the world. The company's Location&Commerce business, including NAVTEQ® Maps products, the Nokia LocationPlatformas well as Nokia Maps, aims to build and monetize unique location experiencesfor great mobile products, as well as the navigation industry, the automotivemarket and government and business solutions. Begin to explore ourcapabilitiesat

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(ii) they are solely responsible for the content, accuracy and originality of the information contained therein.

Source: Nokia via Thomson Reuters ONE[HUG#1622072]

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