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Duncan/Channon Secures Palms Casino Resort Business


July 9, 2012 - SAN FRANCISCO, CA

Integrated agency Duncan/Channon announced its selection today to lead branding and advertising efforts for the Palms Casino Resort in Las Vegas.

Said Palms Executive Director of Advertising & Public Relations Alana Litavis: "While we were initially drawn to Duncan/Channon for their category experience with some of the industry's most prominent hospitality brands, in the end, it was the creative product the team delivered that resonated most with the evolution of our brand."

In conjunction with a renovation of the property, the agency will help with the brand's repositioning and launch the new creative campaign.

"To get an opportunity to work with a brand as powerful and provocative as the Palms is why we do what we do," said Parker Channon, Executive Creative Director. "We can't wait to help usher in a second era of success for this iconic destination."

The campaign is expected to launch this fall with TV, print, digital/social and out-of-home, but the creative will ultimately filter across all media and even onto the property itself.

About Duncan/Channon

Founded in 1990, Duncan/Channon (www.duncanchannon.com) is an independent, full-service advertising agency based in San Francisco. The award-winning shop delivers integrated marketing services to a growing client roster, which includes StubHub, The Ritz-Carlton Residences, 1-800 CONTACTS, Ancestry.com, Sega and John Muir Health.

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Media contact:
Michelle Musburger
Duncan/Channon
415 306 9290
Email Contact

Alex Acuna
Palms Casino Resort
702 942 6843
Email Contact

MarketWire

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