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Diva International Announces Partnership With Canadian Olympic Swimmer Julia Wilkinson


August 2, 2012 - Kitchener, ON

Diva International (www.divacup.com), creators of the reusable menstrual cup, The DivaCup, are excited to announce a partnership with Canadian Olympic Swimmer Julia Wilkinson. Wilkinson, 25, is competing in the 2012 Olympic Games in London which kicked off Friday, July 27 and will be competing in the 100-meter freestyle, 100-meter backstroke and relay categories. She has been a member of the Canadian National Swim Team since 2006, competed in the 2008 Olympics in Beijing and holds the Canadian record for the 50-meter backstroke. In her new partnership with Diva International, Wilkinson, who is from Stratford, ON -- located just 20 minutes from Diva International headquarters -- will represent the brand demonstrating how The DivaCup is the perfect feminine hygiene product for active women, will be a spokesperson for The DivaCup brand in media appearances and special events once she returns from London and she can currently be seen on The DivaCup website and Facebook page.

"I had always seen and was curious about The DivaCup and now that I have tried it for myself I am a loyal fan for life," explains Wilkinson. "As a swimmer, The DivaCup is a much more preferable option to tampons as it's reliable and comfortable. I can get on with my busy day of swim practice without having to worry or be held back."

"We are so proud and excited to have Julia on board and a part of the Diva International team," explains Francine, founder of Diva International, who runs the company with her daughter Carinne. "As an athletic young woman, she is the ideal candidate for someone who can enjoy the benefits that The DivaCup has to offer and we are so glad that she has decided not only to be a DivaCup user, but also represent our brand. We're rooting Julia on every step of the way during the Olympic Games!"

Whether going for the gold at the Olympics or going for a morning run, The DivaCup is a must-have for women with active lifestyles. The DivaCup is a reusable menstrual cup made of 100% medical grade silicone, and is reliable alternative to pads and tampons that can be worn worry free for up to 12 hours at a time. The DivaCup fits comfortably once inserted correctly so women can get up and go without having to think about their period all day long. Since it's reusable, women don't have to worry about packing ample supplies of tampons and pads. Additionally, The DivaCup cuts out the question mark about what our bodies are exposed to each month, as well as eliminate landfill waste caused by pads and tampons.

The DivaCup is currently available in Whole Foods and health food stores throughout the US and Canada and retails for $39.99. For additional information, a product sample or to coordinate an interview with Francine Chambers, please contact Lauren Verini, lauren@adinfinitumny.com, 212.693.2150 x311.

About Diva International
Established in 2003, Diva International, Inc., founders Francine Chambers and her daughter Carinne developed The DivaCup to offer women worldwide a reliable and more eco-friendly approach to feminine hygiene. The DivaCup provides the most convenient, clean and comfortable way to address period care while eliminating the need to buy and carry menstrual products in endless absorbencies, styles and shapes.

Leesa Raab
(212) 693-2150
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