Home » Business News » 2012 » April » April 10, 2012 2012: Pioneering Marketing Company Announces New International Efforts

April 10, 2012 - NEW YORK, NY

There was a time when promoting domestic products in international markets proved challenging, almost impossible. Thanks to the Internet, however, that is very rapidly changing. In fact, as the Internet grows, marketers are finding easier and more effective ways to market products all over the globe. Helping those marketers expand their reach are companies like, an industry-leading company that has just announced major international expansions for 2012.

Indeed, Direct Response is a company that has made a name for itself based on its ability to generate high rates of conversions in a wide variety of markets. In 2012, those markets will become even more diverse. The company has announced that all of its 2012 efforts will focus on breaking into global markets that are showing major promise -- effectively giving marketers a way to reap the benefits of rewarding but largely untapped demographics. In particular, Direct Response is focusing its marketing efforts on nations like Argentina, Brazil, and New Zealand.

According to entrepreneur Rich Gorman, the founder of the company, this new global expansion offers remarkable opportunities -- not just for his business, but also for his clients. "The Internet is still growing, and as it expands, so does the level of opportunity for direct response marketers," Gorman observes. "For a long time places like Brazil and New Zealand weren't on the radar quite so much, but now they provide ample occasions to convert."

Ultimately, Gorman says, that's why the company is directing so much of its attention to these areas. "Simply put, there is a lot of money to be made in these international markets, and the Internet makes it increasingly easy to do precisely that," he muses. "Many marketers have never been given the opportunity to really, aggressively go after sales in those countries, but Direct Response is seeking to change that."

Gorman continues by saying that the entire reason his company is focusing on these markets is because it is simply what is best for his clients, an attitude that exemplifies what has made the company an industry leader for so long. Indeed, Gorman and his colleagues are zealous for finding success through "adding value to other businesses," and the marketing opportunities provided by Direct Response are meant to help other tier-1 brands ramp up their own conversions on a global scale.

The company's emphasis on adding value to other brands is seen not only in its increasingly international focus, but also in the basic informational resources it makes readily available. The blog itself provides marketers and potential clients alike with a wealth of instruction as to how the Internet can effectively be leveraged to increase conversions and make money. One example is a post that explains, in step-by-step detail, how to build a million-dollar offer for just $2,000. Another post offers tips for increasing conversions by more than 2,000%. The blog entries are penned either by Gorman or by one of the many direct response marketing experts with whom he is partnered.

Meanwhile, Gorman says Direct Response's turn toward global markets is only the beginning. "The Internet is not going to stop growing any time soon, and neither is this industry," he concludes. "Right now, New Zealand and South America are offering major promise, but who knows where online marketing trends will lead after 2012?"


Direct Response was founded by entrepreneur Rich Gorman, who, after more than a decade in the business, has established himself as one of the industry's most innovative and successful leaders. Direct Response unites Gorman with many other key players in the online marketing industry, and provides timely information for marketers seeking to take their efforts to the next level. Geared toward seasoned professionals, Direct Response prides itself in giving away millions of dollars in trade secrets. More information about the company can be found at


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