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Delivering Durable Packaging Whilst Driving Down Costs

July 9, 2012 - London

"Growth is currently low in leading European brands due to the maturity of the market,"says Chandan Khanna, Managing Director, Ajanta Packaging. Packaging directors must create cheaper, more attractive and durable products in order to remain sustainable, he adds.

From a sponsor company at the marcus evans EuroPack Summit 2012, taking place in Cannes, France, 17 - 18 September, Khanna discusses packaging design and cost reduction.

- How can a brand's value be strengthened through its packaging?

When customers walk into a store, they usually purchase the products that seem the most attractive to them. Packaging translates into product value and can induce customers to try new products if they offer value for their money.
Growth is currently low in leading European brands due to the maturity of the market. Brand owners must provide brighter and more appealing packages, which add value to their products.

- How can packaging directors ensure packaging durability?

Theremust be quality control checks at every stage of the packaging process, including with raw materials, cross-checking with spec sheets, print quality monitoring and ensuring extra safe and effective packing, in order to guarantee product and packagingdurability.
When focusing on environmentally friendly packaging, it is essential to work on new materials with a Polypropylene liner, rather than Glassine. This waste is recyclable as opposed to the earlier silicone liners which were not.

- What budget maximisation strategies would you recommend?

Packaging directors can cut down costs by concentrating on equipment that require minimum labour involvement, with a high degree of automation to reduce wastages and labour costs.

With the introduction of lower grammages of substrate and environmentally friendly liners, organisations can ensure lower wastage and better productivity, resulting in a greener environment and cost savings for both the organisation and its customers.

Costs are driven down by excellent planning of material and jobs. Packaging factories should never run at more than 80 per cent of their capacity; one piece of equipment should always be kept available for high profitability jobs and delivery delays.

- How can they make sure to evolve with market needs?

Packaging directors can anticipate market needs by visiting different markets and studying consumer behaviours at stores. Equipment choice needs to be based on what a machine offers, such ascomplex labelling and maximum automation, however with shorter production lines, it is crucial to have low wastage.
In today's environment, time to market and response time is getting shorter and shorter. However, with the current technology choicesavailable for offset and flexography, organisations can choose to deliver shorter times at a more reasonable cost.

About the EuroPack Summit 2012

This unique forum will take place at the Majestic Barriere Hotel, Cannes, France, 17 - 18 September 2012. Offering much more than any conference, seminar or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The Summit includes presentations on innovative packaging, injecting value into projects, reducing time to market and maximising sustainability. For more information please send an email to or visit the event website at

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Please note that the Summit is a closed business event and the number of participants strictly limited.

About Ajanta Packaging

Ajanta Packaging, a leading packaging solution provider offers high quality labels from its 3 plants, 2 in India and 1 in the UAE. Ajanta possesses locational advantage coupled with fusion of almost all print and finishing technologies like offset, screen, flexo, letterpress, hotfoil, cold foil, print on foil and embossing. Ajanta serves across all sectors and is the preferred supplier to leading multinationals in the world.

About marcus evans Summits

marcus evans Summits are high level business forums for the world's leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one business meetings. For more information, please visit

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Source: marcus evans Summits


Stacey Melvin,
Journalist, marcus evans, Summits Division
Tel: + 357 22 849 400

Copyright 2012 ACN Newswire. All rights reserved.

ACN Newswire

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