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Decision 2012: Vote for the Mo This Movember

September 20, 2012 - LOS ANGELES, CA

Calling all moustache aficionados! Movember 2012 kicks off its 6th year in the US, challenging men to grow and women to support the Mo (slang for moustache) for the month of November to raise awareness and funds for men's health issues, specifically prostate and testicular cancer initiatives. In support of National Prostate Cancer Awareness Month and the 1 in 6 men who will be diagnosed with prostate cancer in their lifetime, Movember encourages men and women to register at to join the movement.

Once registered, men, known as Mo Bros, start Movember 1st clean-shaven and grow their moustache for 30 days, getting friends, family and colleagues to donate to their Mo-growing efforts. During that time they become walking, talking billboards for men's health. Female participants, called Mo Sistas, play a crucial role during the campaign by acting as team captains, recruiting others to join, sparking conversations, lending support to Mo Bros who grow, and raising general awareness for the importance of men's health.

"The growth of a new moustache is the key to opening up much needed dialogue around men's health issues, as we've found that each moustache generates 2,413 conversations during the month, raising awareness which can save lives," said Adam Garone, CEO and co-founder of Movember. "Our success is due to the 855,203 amazing Mo Bros and Mo Sistas who participated globally in 2011, raising $126.3 million world-wide, making Movember the largest non-government funder of Prostate Cancer research in the world."

In 2011, more than 145,000 Americans grew and supported the Mo, raising over $15 million for the cause. In the US, funds raised are directed to programs run by Movember and its men's health partners, Prostate Cancer Foundation (PCF) and LIVESTRONG, the Lance Armstrong Foundation.

"The progress being made by Movember-funded research teams at world-leading institutions such as the University of Michigan, MIT, Harvard Medical School, The Dana Farber Cancer Center and Weill Cornell Medical School are moving us to a day when we can over-treat less and cure more," said Dr. Jonathan Simons, MD, president and CEO of PCF. "This will ultimately allow Prostate Cancer patients to live longer, more productive lives."

Together, Movember, PCF and LIVESTRONG, the Lance Armstrong Foundation work to ensure that Movember funds are supporting a broad range of innovative, world-class programs in the areas of awareness and education, survivorship and research.

  • Awareness and Education: Each year, Movember funds and delivers a high-impact awareness program, which aims to communicate men's health messages to the Movember community and its supporters. Through this, Movember endeavors to inspire action through education. In 2011, 79% of participants discussed their health with friends, family or colleagues, 71% of participants further educated themselves on men's health issues and 69% of our participants scheduled a general health checkup.
  • Survivorship: With LIVESTRONG, the Lance Armstrong Foundation, Movember helps fund their Cancer Navigation Center, which provides free, confidential services to help guide men through the cancer journey from treatment to recovery.
  • Research: With the Prostate Cancer Foundation, Movember funds research that is accelerating the discovery of better treatments, and ultimately a cure, for prostate cancer.

"Thanks to all the men who grew moustaches and the support of Movember, LIVESTRONG, the Lance Armstrong Foundation is able to improve access to care for men affected by cancer while empowering them to take charge of their health," said Doug Ulman, president and CEO of the Lance Armstrong Foundation.

For more information, please visit Connect with Movember on Facebook, Twitter, YouTube, flickr, and Pintrest.

To schedule an interview, please contact: Abbie Rumery,, (310) 450-3331.

About Movember
Movember aims to forever change the face of men's health through the power of the moustache, by raising awareness and funds for prostate and testicular cancer initiatives. Since 2003, more than 1.9 million participants have raised over $299MM for the cause, with official Movember campaigns taking place in 21 countries. For more information please visit Movember is a registered 501(c)(3) charity.

About Prostate Cancer Foundation (PCF)
The Prostate Cancer Foundation (PCF) is the world's leading philanthropic organization funding and accelerating research. Founded in 1993, PCF has raised more than $479 million and provided funding to over 1,600 research projects at nearly 200 institutions in 15 countries around the world. PCF advocates for greater awareness of prostate cancer and more efficient investment of governmental research funds supporting transformational cancer research. Our efforts have helped produce a 20-fold increase in government funding for prostate cancer. More information about PCF can be found at

About LIVESTRONG, the Lance Armstrong Foundation
LIVESTRONG, the Lance Armstrong Foundation serves people affected by cancer and empowers them to take action against the world's leading cause of death. With its iconic yellow wristband, LIVESTRONG, the Lance Armstrong Foundation became a symbol of hope and inspiration to people throughout the world affected by cancer. Created in 1997 by cancer survivor and champion cyclist Lance Armstrong, LIVESTRONG, the Lance Armstrong Foundation provides free patient navigation services to survivors with financial, emotional and practical challenges that accompany the disease. Known for its powerful brand -- LIVESTRONG -- is also a leader in the global movement on behalf of 28 million people living with cancer today. Since its inception in 1997, LIVESTRONG has raised nearly $500 million for the fight against cancer. For more information, visit

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Abbie Rumery
1 310 450 3331

Alex Roberts
Edelman PR
1 312 240 3304 (office)
1 312 933 5144 (cell)


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