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Carpenter Realtors(R) Partners With Trulia to Reach Indiana Homebuyers


April 10, 2012 - SAN FRANCISCO, CA

Trulia (www.trulia.com), a top site for homebuyers, sellers, owners and renters, today announces a new marketing partnership with Carpenter Realtors®, a leading Indiana real estate brokerage.

"The goal of Carpenter's Home Marketing System is to expose our sellers' homes to more potential buyers on top sites where they are searching," said David Caveness, Senior Vice President and General Sales Manager of Carpenter Realtors®. "Trulia is and continues to be our top lead-generator. Within the first few weeks of this new partnership, we saw a huge spike in the amount of exposure that our listings got to prospective homebuyers, which more than doubled our incoming lead traffic. These initial results have exceeded our expectations."

As part of this agreement, Trulia's premium listing placement is now part of Carpenter's Home Marketing System. This means that Carpenter agents will receive prominent placement and brand exposure for their property listings on Trulia.

"At Trulia, we remain committed to connecting real estate professionals with transaction-ready homebuyers and are thrilled to partner with Carpenter Realtors to deliver on this promise," said Georg Gerstenfeld, VP of Business Services at Trulia. "More than 22 million* homebuyers, sellers, owners and renters come to Trulia each month -- 63 percent of them are actively looking to purchase a home in the next six months**. Knowing this and after seeing the initial success of this program in the first few weeks, we look forward to helping Carpenter agents close more deals in their marketplace."

For more details about Trulia's premium listing placement, see here.

About Carpenter Realtors®
With 30 offices throughout central Indiana and nearly 600 real estate professionals, Carpenter Realtors® has been helping Indiana families with their real estate needs since 1970. Our real estate buying and selling services are designed to make buying or selling an Indianapolis-area home easier, faster, and more rewarding. We are also the source for farms, acreage, ranches, lake, investment properties, commercial properties and more. Carpenter Realtors® is a member of the Leading Real Estate Companies of the World network.

About Trulia Inc.
Trulia gives home buyers, sellers, owners and renters the inside scoop on properties, places and real estate professionals. Trulia has unique info on the areas people want to live in that can't be found anywhere else: users can learn about agents, neighborhoods, schools, and crime and even ask the local community questions. Real estate professionals use Trulia to connect with millions of transaction-ready buyers and sellers each month via our hyper-local advertising services, social recommendations and top-rated mobile apps. Trulia is headquartered in downtown San Francisco and is backed by Accel Partners and Sequoia Capital. Trulia and the Trulia logo are registered trademarks of Trulia, Inc.

*Omniture, March 2012
**ComScore Plan Metrix Key Measures, April 2011

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Ken Shuman
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415.517.7211

MarketWire

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