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Campus Entertainment Survey Finds: Brand Names Are Cool... But Price Rules With College Students


April 10, 2012 - Charlestown, MA

According to a recent survey of college students, brand names have a fair amount of clout when deciding what to buy. However, price and "getting a good deal" were the top reasons when it comes to making decisions about their fashion purchases. The survey was conducted by college marketing company Campus Entertainment and included over 1100 college students on college campuses across the country.

In the survey, students were asked how important price factored in to their buying decisions. A resounding 91% listed price as either very important or important. 48% of those surveyed reported that they are on the lookout for discounts and store sales. If it is offered... they will come. 87% of the respondents said they would attend a special in-store event if invited.

Brand names are still important. 63% of those surveyed listed brand names as either important or somewhat important when it comes to making decisions about their fashion purchases. Peers also play a major role. Over 70% of the respondents indicated that they stay up to date on the latest fashion trends through friends.

The Top 5 brand names cited in this survey were:

1) The North Face: 43%
2) Ralph Lauren: 42%
3) American Eagle: 33%
4) Calvin Klein: 27%
5) Levi's: 25%

About Campus Entertainment
Campus Entertainment is a full-service marketing firm dedicated to creating engaging campaigns that connect products and services with the coveted college student demographic. Campus Entertainment's partnership with the National Association for Campus Activities provides access to over 900 U.S. college campuses. For more information please go to www.campusentertainment.net

Contact:
Cristina Visconte
Campus Entertainment
617-242-9460
Email Contact

MarketWire

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