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Calysto Communications Launches 'More Than PR' Partner Program to Support Clients Focused on Taking Their Businesses to the Next Level


July 24, 2012 - ATLANTA, GA

Calysto Communications, a global social and traditional PR firm specializing in communications technologies, today revealed it is launching a new strategic partner program called Calysto's 'More than PR' Partner Program. The new program is designed to help its clients accelerate their marketing and overall business success.

Calysto's first partner in the program is 151 Advisors, a leading consulting and advisory firm that helps mobile, wireless, and web-based software and technology companies build and execute go-to-market strategies to drive revenue growth.

"Calysto's clients as well as the industry's influencers have long considered Calysto a valuable business partner, not just a PR firm," said Laura Borgstede, Calysto's CEO. "Calysto's new 'More than PR' Partner Program is one more example of how we strategically position our clients to help them successfully take their businesses to the next level."

"Our first-to-be-announced strategic partner, 151 Advisors, helps technology companies grow their business by reaching the right customers -- and by communicating the right message to these potential customers via the most appropriate channels," said Borgstede. "It's one more example of how Calysto is helping its communications technology clients get in front of the right audiences -- whether that be media, analysts, investors, customers or a customer's channel."

"151 Advisors has a proven track record of helping our technology clients develop and execute their business strategies and successfully take their products and services to market, and we recognize that strategic public relations can be an invaluable tool to help companies accomplish those goals," said Steve Brumer, Partner at 151 Advisors. "That's why we're so excited about our new partnership with Calysto and the potential it has to boost our clients' success."

Calysto has a long history of using PR to help companies take their businesses to the next level.
For example, Calysto has taken 20+ clients through a successful exit (whether IPO or acquisition), advising them how to use PR to increase the valuation of their company and to attract the attention of potential buyers. And Calysto's successful PR campaigns have generated new business leads for clients that have helped generate triple-digit sales growth.

About 151 Advisors
151 Advisors (www.151advisors.com) is a strategic consulting firm that helps technology companies solve critical business challenges, seize new market opportunities, and achieve real results. The company helps mobile, wireless, and web-based software and technology companies build and execute go-to-market strategies to drive revenue growth. 151 Advisors works with companies of all sizes -- from growth-stage startups to large global corporations -- and has more than 100 years of combined experience building profitable technology companies.

About Calysto Communications
Founded in 1999, Calysto Communications (www.calysto.com) is a global social and traditional PR firm focused solely on the communications technology industry. Its unique cloud-based business model combines the services traditionally offered by a large agency with the industry expertise and client service of a boutique agency. Calysto's all EVP-level account teams use innovative, award-winning PR strategies proven to help clients drive sales, create value for shareholders, successfully achieve an exit or raise overall awareness by directly reaching market influencers. Calysto provides its clients with unparalleled industry intelligence through its proprietary information tools, including its Media Catalyst™ database of more than 15,000 industry influencers, and its PR Vibes™ blog/newsletter. In 2012, Calysto is launching a new kind of PR called Content PR.

Calysto Blog:
www.prvibes.com
LinkedIn:
www.linkedin.com/company/calysto-communications
Facebook:
www.facebook.com/calystocommunications
Google+:
www.calysto.com/googleplus
Twitter:
www.twitter.com/calysto
www.twitter.com/prvibes
www.twitter.com/lborgstede

Tags: Calysto, PR, Public Relations, Social Media, Media Relations, Digital PR, Content PR, 151 ADVISORS, Revenue Growth, Technology

Media Contact:
Laura Borgstede
CEO
Calysto Communications
404-266-2060 x.11
Lborgstede@calysto.com
linkedin.com/in/lauraborgstede
@Lborgstede

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