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CSD - Physicians in emerging markets more open to using social networking sites compared to their European counterparts

June 26, 2012 - Boulogne-billancourt Cedex, France

CSD - Cegedim StrategicData, leading provider ofhealthcare market research and worldwide promotional audits, has releasedtheresults if its online study comparing the levels of professional use ofmainstream social media and online medical communities, among healthcareprofessionals.

The study of 6,700 physicians conducted between February and April 2012,coveredFrance, Germany, Italy, Spain, UK, the USA, Japan and the BRIC countries.Surveyresults include physicians from a range of specialties and generalpractice.

The Internet is an important source of information for healthcareprofessionalsin emerging and established markets. However, the study results show thatphysicians in Europe, particularly in Italy and France, are by far the mostconservative when it comes to using public social media sites, medicalcommunitysites or the Internet for professional networking, compared to physiciansin theemerging markets.

Internet for Professional Networking

Use of the Internet for professional networking is particularly importantinIndia (65%) and Brazil (56%). Despite a well developed internetinfrastructure,physicians in Italy and France have not embraced the Internet to the sameextentas their peers in emerging countries and therefore, lag behind in theranking.

Dedicated Medical Community Sites

Japanese physicians rank first for their use of online medical communities(78%), this in contrast to their lower rankings for the use of the Internetforprofessional purposes and social media. The next top spots are held byemergingcountries. Even dedicated medical community sites have not been adoptedextensively by physicians in Italy and France.

Public Social Media

India leads all surveyed countries in terms of physician use of mainstreampublic social media sites such as Facebook, Twitter and LinkedIn, forprofessional purposes (58%). This is followed by the other main emergingcountries. Once more, Italy and France hold the last two positions of the11countries surveyed.

Facebook is the most commonly used of the main social media sites acrossmostcountries - exceptions being in China and Russia where platforms of localoriginare used more. Among physicians who use public social networking sites,thosein Russia were the most likely to use these to contact sales reps - as highas45% among the sites mentioned.

About Cegedim Strategic Data:

CSD is a leading Market Research companydedicated to the healthcare industry andoperating worldwide.

With over 40 years experience inthe Pharmaceutical industry, CSD offersa comprehensive range of market researchservices and solutions to its customers, whichinclude more than 50 global and 500 localPharmaceutical companies. CSD integrates primary andsecondary analyses with its medical expertise to meetits customer's research needs.

To learn more, please visit ourwebsite:

About Cegedim:

Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedimsupplies services, technological tools, specialized software, dataflow management services and databases. Its offerings aretargeted notably at healthcare industries, life sciencescompanies, healthcare professionals and insurance companies. Theworld leader in life sciences CRM, Cegedim is also one of theleading suppliers of strategic healthcare industry data.Cegedim employs 8,200 people in more than 80 countries andgenerated revenue of EUR911 million in 2011. Cegedim SA is listed inParis (EURONEXT: CGM).

To learn more, please visit:

Physicians use of social media:

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(i) the releases contained herein are protected by copyright and other applicable laws; and

(ii) they are solely responsible for the content, accuracy and originality of the information contained therein.

Source: CEGEDIM STRATEGIC DATA via Thomson Reuters ONE


Pauline FAHEY
Cegedim Strategic Data
Marketing and Communication
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