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Bravo Wellness Announces New Executive Vice President of Business Development

October 1, 2012 - Cleveland, OH

Bravo Wellness, a provider of outcomes-based incentive programs for wellness, has announced Cheryl Tidwell as Executive Vice President of Business Development. Cheryl brings over twenty years of experience in healthcare, and will be instrumental in helping the company meet and exceed its business growth objectives and in leading the sales and marketing teams.

Prior to joining Bravo, Cheryl served as the Director of Sales Administration and Learning at a $40 billion health and well-being company. Having deep experience building sales administration, proposal development and sales support platforms, Cheryl will help build upon Bravo's four year success as an industry leader. Her leadership in developing a world class sales organization will also be a great asset as Bravo builds its distribution strength.

Bravo's founder and CEO, Jim Pshock, shared, "Cheryl brings a wealth of strategic and tactical experiences from prior executive positions that will help position us to meet market demands. I am looking forward to her leadership, experience and contacts as we continue to deliver exceptional innovation and effectively administer client-specific wellness needs."

About Bravo Wellness - Bravo Wellness is the industry leader in designing outcomes-based wellness incentive programs. Bravo and its subsidiary, IncentiSoft Solutions, provide compliance, technology and administrative support for wellness programs. Bravo supports hundreds of employers and dozens of health plans and wellness providers with solutions for participation-based, progress-based and outcomes-based incentives, including the appeals and alternatives process administration.

Visit Bravo's newly designed website at to learn more.

Bravo Wellness Corporate Marketing


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