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Allergy-Conscious Mom Takes Action With AllerMates(R) -- New Line of Kid-Friendly Products Launches in Time for May's National Asthma & Allergy Awareness Month


May 1, 2012 - Montvale, NJ

A mother of a child with multiple food allergies was frustrated by the lack of allergy-related kid-friendly products so she took action and created AllerMates®, a new line of bright, fun, whimsical character-driven wristbands, dog tags and lunch boxes that her son would happily embrace.

Parents of children with allergies can now enjoy the safety and security of knowing their young ones are better protected against unwanted allergens when they wear or use AllerMates products away from home in places like school, daycare, parties, sleep-overs and summer camp. AllerMates arrives in time for Food Allergy Awareness Week, May 13-19 and for camp and summer travel.

AllerMates products are based on 14 fun, original characters that represent the most common allergies including: peanut allergy, nut allergy, gluten sensitivity, wheat allergy, dairy allergy, penicillin allergy, pollen allergy and insect sting allergy. The characters were created by Iris Shamus, Founder and CEO of AllerMates, in part to help kids feel positive about their allergies.

"No matter how many forms I signed or how many times I spoke to the teacher the inevitable happened," states Iris Shamus, AllerMates Founder. "My son and another allergic classmate were offered food they weren't supposed to have. It didn't go well. I set out to create something more personalized so that a teacher or caregiver would always be aware of his allergies," continues Shamus. "AllerMates wristbands gave me a sense of comfort and security I couldn't have without them."

AllerMates products are hypo-allergenic, nickel and latex free, and have passed rigorous safety standards and testing. The wristbands are adjustable and fit most children.

The newly-launched AllerMates website and social community (www.allermates.com) offers parents and children tips, and information about allergies as well as fun games and activities. Members can interact, blog and share the latest news, videos and information within the allergy community.

AllerMates products can be purchased at www.allermates.com, at Amazon.com and at retailers throughout the U.S.

About AllerMates:
AllerMates is a registered DBA of Awearables, LLC, a Montvale, New Jersey company. The company is privately held. For information about AllerMates products call 866.245.1370 or email info@allermates.com.

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