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Alien Technology(R) and Digital China Forming Strategic RFID Partnership in China Market


April 4, 2012 - Morgan Hill, CA

Alien Technology (www.alientechnology.com), an industry leader in Radio Frequency Identification (RFID) Ultra High Frequency (UHF) products and services, and Digital China, the largest integrated IT service provider in China, today announced a strategic relationship for RFID sales, product offerings and solution delivery to customers in China.

Digital China provides customers with sophisticated application-based IT solutions, driving technological innovations for work and personal life while enhancing the digitalization process in China. Digital China has a formidable local infrastructure with 50 offices, 16,000 staff and an organization that addresses 860 cities throughout China with its 19,000 channel/value-added channels. Digital China focuses on significant market players within their respective industries including China Development Bank, China Mobile, Sinopec and others.

The partnership provides the right to resell Alien's integrated circuits (ICs), inlays, readers, services and training to Digital China's new and existing customers/resellers through its extensive reach within the China market. Alien will become Digital China's preferred RFID partner and will be the first choice recommendation to Digital China's customers for all UHF RFID solutions.

"We believe Alien's worldwide UHF RFID reader and IC, inlay and tag leadership and Digital China's broad customer base and experience in China are strategically aligned to deliver industry leading RFID solutions," said by Xiang Li, General Manager of Digital China's Network Business Unit. "The combination of our respective strengths will deliver a strong value proposition for our combined customer base in a variety of markets, including anti-counterfeiting, supply chain, animal tracking, power meters, food safety, apparel, tobacco, alcohol, pharma and others."

"Digital China's extensive reach into the local market provides Alien unprecedented access into one of the world's most rapidly growing regions for RFID," said Mike Frieswyk, Alien Technology, Vice President of Sales and Marketing. "This strategic relationship is also expected to allow Digital China to deliver on their vision to digitize China, including the realization of the 'internet of things.'"

About Alien Technology
Founded in 1994, Alien Technology is a leading technology and product provider of UHF Radio Frequency Identification (RFID) Integrated Circuits (IC), tags, readers and professional services. Alien Gen 2 products, along with software solutions from partners, help solve business problems for customers to improve productivity, processes, security and asset tracking for closed-loop and supply chain systems. These solutions are implemented in industries such as consumer packaged goods, retail apparel, manufacturing, transportation, airports and cargo logistics, government and defense, and more. Alien's facilities include corporation headquarters in Morgan Hill, CA; the Alien RFID Solutions Center in the Dayton, OH region; and a sales office in Shanghai, China. Alien is a member of EPCglobal.

About Digital China
Digital China Holdings Limited is the largest integrated IT services provider in the Greater China area, spun off from the former Legend Group in 2000, and got listed on the Main Board of Hong Kong Stock Exchange in 2001 (Stock Coad: 00861).

By integrating global resources in the IT industry, Digital China combines the variety of technical solutions with a full range of IT products to meet diverse needs for IT services arising from vertical industries, corporate customers, and individual users. At present, Digital China has built a complete value chain in IT services that covers IT planning and consulting, design and implementation of solutions, outsourcing of IT system operation and maintenance, system integration, IT distribution and maintenance, providing integrated end-to-end IT services to its customers.

With persist effort in carrying out "customer-focused and service-oriented" transformation, Digital China advocates Sm@rt City strategy and drives business development in five areas, including city infrastructure, mobile internet access device and application, industry and corporate market, operation of Sm@rt City operation service and Sm@rt City collaborative industry. Leveraging urbanization and city informatization in China, Digital China becomes a Sm@rt City expert with a forward-looking theoretical structure and most successful cases in Sm@rt City development.

Alien, Alien Technology, the Alien logo, Higgs, BlastWrite, QuickWrite and Dynamic Authentication are trademarks or registered trademarks of Alien Technology Corporation in the United States and other countries.

Media Contacts
Daniel Francisco
Francisco Group for Alien Technology
916-293-9030
dan@franciscogrp.com

MarketWire

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