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Aberdeen Group and Mason Zimbler Introduce "The Content Shop" to UK Technology Marketers


June 26, 2012 - BOSTON, MA

Aberdeen Group and Mason Zimbler -- Harte-Hanks Companies (NYSE: HHS) -- today announced the launch of "The Content Shop", a collaborative program developed to provide technology marketers with relevant content assets, in multiple formats, across all channels, through every stage of the hidden sales cycle.

The new program links Aberdeen Group's leading industry research, market analysis, and content development expertise with Mason Zimbler's award-winning creative service offerings, media planning, and innovation in social media and marketing automation. This unique combination enables the creation and delivery of timely, relevant content in formats that reach, engage, and influence key target prospects at all points of the buying cycle.

Research findings from the research report "The Marketing Executive's Agenda for 2012: Uncovering the Hidden Sales Cycle", produced by Aberdeen's Marketing Effectiveness and Strategy research practice, indicate that 88 percent of all companies are currently assessing, developing, or implementing a content marketing strategy. This same report reveals that the top challenges facing marketers are centered around providing relevant, up-to-date-content, customising content to appeal to various buying personas, and meeting the ever-growing demand for new content.

"Since social media and marketing automation are such content intensive mediums, marketers today need a content engine that can keep up with the information demands of both their customers and the technology platforms at their disposal to disseminate information," according to Julie Zadow, Vice President of Marketing, Aberdeen Group. "The Content Shop has been designed to help marketers identify the strengths and gaps in their current content library, facilitiate content mapping for every stage of the hidden sales cycle, and create or repurpose content across every vehicle in the marketer's multichannel marketing plan."

The Content Shop offering provides over 20 creative content-delivery asset options, ranging from eBooks and Infographics to animated videos and microsites, all of which are grounded in Aberdeen Group's fact-based research content focusing on strategy, process and technology adoption, and read by millions of global readers, including 90 percent of the Fortune 1000.

For more information on The Content Shop, please contact Richard Bee, Vice President, General Manager, EMEA, Aberdeen Group, +44 (O)118 940 7648 or richard.bee@aberdeen.com.

About Aberdeen Group

Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), is a global, full-service, multi-channel marketing services firm with deep expertise in developing research-based technology marketing content. Enabled by its team of 40 analysts covering 17 industry-sector categories, Aberdeen provides B2B marketers with relevant content assets available in multiple formats that target each stage of the customer buying cycle.

Aberdeen has offices in Boston and London. Harte-Hanks operates 25 offices in the United States, and has locations throughout Asia-Pacific, Europe, and Latin America.

About Mason Zimbler

Mason Zimbler is the agency within Harte-Hanks that focuses specifically on marketing business and consumer technology, in the U.S. and around the world. Turn to Mason Zimbler for intelligent campaigns that grab attention by disrupting the routine, and produce results by knowing your customer. Mason Zimbler delivers truly integrated technology campaigns that work with the latest media including Webinars, podcasts, blogging, vlogging, communities, virtual events, viral marketing, and social networking.

© 2012 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com

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