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Wieden+Kennedy and Nike Take Early Lead as Top Agency and Top Client in the Pencil Rankings


June 8, 2011 - NEW YORK, NY

The One Club and D&AD, two of the most respected organizations in the world that award creativity in advertising and design, announce early results from their groundbreaking initiative aimed at identifying the top agencies and brands of the year.

The Pencil Rankings, www.pencilrankings.org, measures performance by combining results from The One Show and the D&AD Awards. The two organizations are committed to the most rigorous standards of judging quality, and every year assemble the world's most renowned creative professionals to evaluate tens of thousands of entries from all around the world.

The Pencil Rankings are determined by assigning a defined number of points to each award received at The One Show and The D&AD Awards Night. Points are totaled to provide an index of performance for individual advertising and design agencies across both awards competitions.

The following rankings reflect One Show results alone. Combined One Show and D&AD rankings will be released June 17th after the D&AD Awards Night.

Top Agencies of 2011 by Discipline:
Agency: Advertising
- TBWA\Chiat\Day, Los Angeles
Agency: Design - BBDO, Dusseldorf
Agency: Interactive - R/GA, New York

Top Agency Overall and Top Client
Overall Agency
: Wieden+Kennedy
Client: Nike. The top five also includes: Old Spice, Gatorade, Google and Bing with Jay Z.

To see how a specific agency, country or brand placed go to www.pencilrankings.org.

About The One Club
The One Club champions excellence in advertising and design in all its forms. It is a non-profit organization devoted to elevating creative work in the industry. The One Club celebrates the legacy of creative advertising, inspires working creative professionals and nurtures future generations.

The One Club's programs include The One Show -- the pinnacle of achievement for advertising, design and interactive; Creative unConferences; One Show Entertainment, and publishes "One" the magazine. The One Club educates, inspires and supports students through scholarships, portfolio reviews and annual student exhibitions and competitions. Visit www.oneclub.org for further information.

About D&AD
D&AD is a not-for-profit organization that represents the international design, advertising and creative communities. D&AD sets industry standards, educates and inspires the next generation and promotes the importance of creativity, innovation and ideas within the business community. Visit www.dandad.org for further information.

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