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Verlo Mattress Launches New VerloAire Adjustable Airbed Collection


June 8, 2011 - Milwaukee, WI

Adjustable air beds now make up 1 out of every 10 new mattresses sold for a simple reason: airbeds are easy to adjust and allow sleepers to adjust both sides of a bed so they always sleep comfortably.

Verlo Mattress Factory Stores, a national franchise system with 40 locations, has launched a new adjustable airbed line, the VerloAire Collection. The entry level VerloAire200 with a luxurious bamboo cover starts at $1499.

Verlo is a unique mattress brand that custom makes mattresses for each customer and its airbed line adds to its popular lineup of custom innerspring and foam mattresses. The new collection competes directly with airbeds from Sleep Number.

"The exciting part about the growth of airbeds is that it allows customers to customize the comfort of their beds -- just like Verlo's been doing for over 50 years," said Kurt Schusterman, President of Verlo. "With a controller for each side of the bed, people can adjust the firmness levels to suit their individual preferences. Many of them 'set it and forget it.' And what makes Verlo's airbeds unique is our ability to add more comfort layers such as latex or memory foam if the customer wants."

Unlike other airbeds on the market, Verlo's adjustable airbeds use urethane chambers that last longer, are located in the upper comfort areas of the bed, and also utilize a patented system that has the air chambers fully extend to the edge of the bed.

"When you purchase a bed, you feel a certain way on that day. Over time, your body changes physically," said Jake Stanek, Franchise Owner of Appleton and Oshkosh, WI Verlo locations. "If you have a day where your back, knee or hip is hurting, you can take the remote and adjust your bed to how you're feeling that day. Customers really like the idea that the feel and support level of the bed is adjustable not just the day you buy a bed but many times over the life of the bed."

Verlo is giving away a free VerloAire adjustable airbed on its Facebook page at facebook.com/verlomattress in the month of June. Visit the Facebook page to read about the contest.

For more information, visit www.verlo.com

For information, contact:
Kurt Schusterman
Email Contact
615-418-6193

MarketWire

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