AndhraNews.net
Home » Business News » 2011 » February » February 16, 2011

Tier One Partners Helps Build Brand Awareness, Promote Value of Gender Diversity in Driving Business Innovation for Venture Accelerator, Astia


February 16, 2011 - Boston, Ma And Chicago, Il And San Francisco, CA

Tier One Partners, LLC, a full-service public relations agency that offers "all senior talent, all the time," today announced it is providing pro Bono services to Astia, a premier venture accelerator that targets exceptional start-ups with women on their founding teams. Two of Tier One's managing partners, Andrea Roesch and Kathy Wilson, have also joined Astia's Silicon Valley and New York Advisory Boards.

Astia is a global not-for-profit organization with a distinct focus and mission -- to propel women's full participation as entrepreneurs and leaders in high-growth businesses, fuelling innovation and driving economic growth. Guided by a proven philosophy that gender diversity is an essential element of innovation, Astia works with start-ups around the world as they access capital, grow their businesses, and hone the leadership skills of their founding teams.

"As a fast-growing, woman-led business, Tier One Partners was a perfect fit for helping Astia communicate its message of the value of gender diversity in driving business innovation," said Sharon Vosmek, CEO at Astia. "We're thrilled to have Andrea and Kathy, two professionals with a wealth of communications experience, join our advisory boards and are confident they will provide valuable input as Astia continues to spark dialogue on a global stage."

The Astia model of engaging a community of experts to the benefit of the select start-ups it serves has resulted in an exceptional success rate: since 2003, over 60 percent of companies that have participated in the Astia Investor Forums have secured funding or achieved an exit within one year of presenting, totaling more than half a billion dollars and 21 exits, including two IPOs. Headquartered in San Francisco, Astia delivers programs for entrepreneurs in Silicon Valley, New York, London and Bangalore.

In January 2011, Astia was chosen to join the White House's StartUP America Partnership, developed to celebrate, inspire, and accelerate high-growth entrepreneurship throughout the nation. Astia is the only organization included focused on women-led start ups. Astia is also convening the second annual We Own It Summit, a gathering of leaders to explore women's participation in high growth businesses and identify solutions to move them forward, on June 10, 2011 in London.

"Tier One understands the challenges non-profits face in today's economy. That's why we're dedicated to helping organizations in which we believe, such as Astia, achieve the mind-share so critical for their success," said Andrea Roesch, managing partner with Tier One. "We're proud to be associated with Astia and fully support its mission to promote gender diversity in business in the U.S. and abroad."

About Tier One
Tier One Partners, LLC is a full-service public relations and marketing communications firm comprised of partners with deep experience in the technology, consumer technology, financial services, professional services and consumer retail markets. Tier One uses its experience to infuse its programs with knowledgeable insight, proven strategies and creative solutions that get results. From Business-to-Business to Business-to-Consumer communications, the firm provides its range of services through a virtual team environment that enables it to deliver premium PR talent and results at highly competitive rates. Headquartered in Boston, Tier One also has hubs in Atlanta, Chicago, New York, Philadelphia, San Francisco and Seattle. For more information, please visit www.tieronepr.com, follow us on Twitter at www.twitter.com/TierOnePR or become a fan of Tier One Partners on Facebook.

Media Contact
Amy Legere
Tier One Partners
(781) 454-8381
alegere@tieronepr.com

MarketWire

Comment on this story

Share