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TicketNetwork Advisory -- The Top Sellers: The Throne vs. Taylor Swift


August 12, 2011 - VERNON, CT

After the first ten days of the month, Taylor Swift and the duo The Throne, consisting of Jay-Z and Kanye West, were the two top-selling acts in terms of revenue and tickets, according to data from the TicketNetwork Exchange*. Although the Watch the Throne Tour led in revenue, approximately 34% more tickets sold for Swift's tour.

Ticket buyers who bought tickets during the first ten days of the month tended to come from different regions. A majority of attendees for Watch the Throne, 51%, were from east coast states. The largest portion of attendees for Swift's tour, 33%, were from the Plains States. The two acts had one area of overlap, with more than 10% of attendees for both tours coming from California.

Swift's tour is currently ongoing and is scheduled to end just before Thanksgiving with two concerts in New York City. The Watch the Throne Tour begins on September 22 and ends on November 3.

For more information, including charts, please visit the TN Team Blog.

*As of 8/11/2011 1:30 p.m. EDT. Percentages may fluctuate based on market demand.

About TicketNetwork
TicketNetwork® is the leading online ticket exchange for events and innovative technology solutions provider for both ticket buyers and sellers. With a comprehensive selection of more than $1Billion in real-time ticket inventory, TicketNetwork's extensive ticket marketplace provides sought-after tickets to concert, sporting, and theater events worldwide. The company's signature retail website www.TicketNetwork.com is both Payment Card Industry (PCI) and EVSSL-certified and offers a 125% guarantee to all its customers, making it the leading secure site for tickets in the secondary market.

TicketNetwork.com is a TicketNetwork, Inc. property. TicketNetwork, Inc.'s operations also include TicketNews, TicketNetwork Direct, and TicketNetwork® Point-of-Sale solutions.

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Contact:

Jessica Cushing
Product Manager
TicketNetwork
1-860-870-3400 x365
jessica.cushing@ticketnetwork.com

Viveca Woods
Public Relations Representative
VMW Public Relations
1-203-542-7222
vwoods@vmwpr.com

MarketWire

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