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Suffer Sponsors Darren Elkins in His Fight Against Michihiro Omigawa at UFC 131 Saturday, June 11th


June 8, 2011 - LAS VEGAS, NV

SUFFER (PINKSHEETS: SUFF) today announced that it has started to expand its sponsorship of MMA fighters. This weekend Suffer will be sponsoring Darren Elkins in his fight against Michihiro Omigawa.

Elkins, an Indiana-based former state champion wrestler, won his UFC debut in quick fashion against Duane Ludwig at UFC Live on Versus in March 2010 because a takedown severely injured Ludwig's leg. Prior to signing with the UFC, Elkins' biggest wins were decisions over Bellator Season 2 lightweight tournament champion Pat Curran and UFC veteran Gideon Ray.

Darren Elkins is an up and comer in the UFC that has dropped down to 145 pounds to compete in this fight.

UFC 131 will be held in Vancouver, Canada June 11, 2011 and features a main event bout with Junior Dos Santos vs Shane Carwin. It is expected to be one of the highest watched matchups of the year.

Suffer previously announced that it plans to increase sponsorship of fighters. It is a goal of the Company to sponsor a contender in each weight class of the UFC by the end of 2011.

About SUFFER
Suffer is engaged in the Design, Manufacture and Distribution of fine Men's and Women's Apparel related to MMA (Mixed Martial Arts). The Company also produces a line of Fight Gear and Media related to MMA. Currently its products are sold online on its website www.sufferapparel.com and retail outlets such as Gold's Gym. The company has been pursuing international expansion in areas such as South America, Canada, and Asia.

Safe Harbor Statement: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases such as SUFFER (SUFF) or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements herein that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.

SUFFER:
www.sufferapparel.com

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