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Suffer Announces Media Division to Start Motion Picture / Film Unit


June 21, 2011 - LAS VEGAS, NV

SUFFER (PINKSHEETS: SUFF) today announced that the Suffer Media Division has started a Motion Picture / Film Unit.

Suffer Media currently produces all advertising for Suffer and its products. Its main focus has been periodicals and videos. The Motion Picture / Film Unit has actively begun pursuing projects that Suffer can take a roll in producing.

Joseph Lewis, President, stated, "MMA Athletes are in demand in the Motion Picture Industry as Hollywood is always looking for that next big action star. Randy Couture and Quinton 'Rampage' Jackson have really started to bring attention to what MMA Athletes can offer to the movies, Randy doing The Expendables and Rampage doing The A-Team."

We anticipate this to give us not only another potential revenue stream, but also the opportunity to place Suffer products in any motion pictures produced and draw our product more into the mainstream.

About SUFFER

Suffer is engaged in the Design, Manufacture and Distribution of fine Men's and Women's Apparel related to MMA (Mixed Martial Arts). The Company also produces a line of Fight Gear and Media related to MMA. Currently its products are sold online on its website www.sufferapparel.com and retail outlets such as Gold's Gym. The company has been pursuing international expansion in areas such as South America, Canada, and Asia.

Safe Harbor Statement: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases such as SUFFER (SUFF) or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements herein that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.

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SUFFER:
www.sufferapparel.com


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