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Solar Initiative Completed in Redding, California


March 29, 2011 - SAN DIEGO, CA

Representatives of The Citizenrē Corporation, executives of the Redding Electric Utility and members of the Redding City Council gathered at a special event today to share the successful results of a recent solar leasing initiative in Redding, California. Citizenrē CEO and President David Gregg, Redding Electric Utility (REU) Pat Keener, and Redding City Council Member Dick Dickerson presented their remarks outside a Redding residence featuring a new solar panel installation.

Members of the Redding community, media and other interested parties were on hand to learn more about the successfully completed initiative and its positive impacts, including lower energy costs for participants, increased energy stability for the area and greater awareness regarding energy efficiency and production. Seventy-two residential homes in Redding were installed with photovoltaic (PV) systems that facilitate the utilization of solar energy for their homes. The final installation was completed December 30, 2010. Although the project's elapsed time was impacted by weather, the initiative was completed at a rapid pace, often achieving two complete system installations in one day, completing all 72 homes within 59 active days of installation. In addition, a company record of 15.84 kilowatts (kW) was installed in a single day, by a single installation team, across two separate home sites.

"The speed, accuracy and cost effectiveness of the Redding initiative can easily be duplicated using our systems and processes," said David Gregg, Citizenrē CEO. "Redding proved that outside of weather and supply availability, we're able to average two, even up to three installations per day based on system size. The Citizenrē model delivers cost-effective, quality results. We've seen that proven without a doubt in Redding where new solar users are already seeing energy costs reduced on average by 20%." Gregg added that over the course of the project the rapport between Citizenrē and REU also greatly contributed to the success of the project.

Planning and ramp up for the project began in August 2010. Citizenrē installation crews arriving in Redding experienced strong interest from the community evidenced by more than 15 pre-scheduled site visits. REU customers participating in the solar leasing program had access to a special residential energy rebate program. REU customers took advantage of a rebate period between August 1 and September 30, 2010. All customer and site information was submitted to REU by September 30, 2010.

"The benefit Citizenrē brought to the Redding market was to make solar affordable to our residential customer class, many of which couldn't afford to make the up-front, capital intensive investment of purchasing solar," said Matthew Madison, Solar Program Coordinator for REU. "Without Citizenrē's 72 residential systems in town, a select few scalable-sized projects would have used all the solar rebate money that was available."

"We couldn't have picked a better group of people to work with. The people of Redding have a very strong sense of community," said Glen Rand, an installer for Citizenrē. "The city of Redding knew what they were doing. They were very collaborative in their approach to the project. I can't speak highly enough of REU's willingness to help overcome obstacles. The entire community came to the table with a 'can-do,' positive attitude. It was a privilege to work with them."

Redding is a city in Northern California with a population of nearly 90,000. It is the state's largest city north of Sacramento.

About Citizenrē
Citizenrē entered the market in 2006 as a developer of decentralized, customer-directed electricity infrastructure, using proprietary business processes to deliver residential photovoltaic (PV) systems to customer homes at an industry-leading installation pace. PV is Citizenrē's entry product. Products that follow will strengthen customers' ability to save money, manage their energy use, replace polluting with non-polluting fuels, and place their own needs at the core of their energy purchase and/or production decisions.

In 2009, Citizenrē began its pilot efforts in Southern California. In 2010, the company began to expand throughout California, and in 2011, Citizenrē is poised to introduce its PV rental products to markets in the west and beyond.

For more information about our residential solar program, please visit www.JoinTheSolution.com or www.Citizenre.com. To receive updates, email press@citizenre.com.

Media Contact:
Bonnie Harris
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Spring Hericks
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