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SocialNuggets to Provide Real-Time Social Media Analytics to Consumer Electronics Association


June 8, 2011 - SANTA CLARA, CA

SocialNuggets, a Serendio company, today announced that it is providing data services to the Consumer Electronics Association (CEA)®, which represents more than 2,000 manufacturers and retailers, and owns and produces the International CES -- the Global Stage for Innovation. CEA will leverage real-time analytics generated from SocialNuggets' platform to identify key drivers of market sentiment regarding consumer electronics such as tablets, e-readers, laptops, netbooks, smartphones and gaming platforms.

SocialNuggets' social media analytics platform moves beyond traditional social media monitoring products and instead takes an in-depth look into the many layers of social media conversations. The company has developed a unique approach to uncovering sentiment around brands and brand attributes that includes both algorithms and curation. This will support new and on-going member research, ultimately empowering organizations to anticipate and understand changing market dynamics as quickly as possible.

"Working with CEA is an exciting step for SocialNuggets as we strive to deliver insights into customer sentiments, perceptions, needs and wants," said R. Paul Singh, CEO for SocialNuggets. "We believe the research data that SocialNuggets delivers will be a strong complement to the insights CEA provides its members. We look forward to working with CEA on future endeavors."

SocialNuggets provides access to some of its ready-to-use research via its portal www.socialnuggets.net, as well as sells full access to its data warehouse for companies in the consumer electronics market.

About SocialNuggets
SocialNuggets technology delivers real-time market intelligence for fast moving industries by analyzing data from various social media sources with a mission to liberate social media data and sentiment analysis for use in real-time research of brands, products and features. SocialNuggets delivers ready to use market intelligence for various industry verticals including consumer electronics and banking. SocialNuggets data is delivered in bite size, ready-to-consume, infographics and is also available in the form of a full access to our data warehouse for analysis and integration with customers' data. SocialNuggets, a Serendio company, was founded in 2011 with headquarters in Santa Clara, CA. For more information, please visit www.SocialNuggets.net.

Press Contact
Katie Lister
Vantage Communications for SocialNuggets
Office: 407.767.0452 ext. 229
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