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ShopIgniter Partners With Webtrends to Provide the Industry's First Enterprise-Grade Social eCommerce Analytics Solution


June 9, 2011 - Portland, OR

ShopIgniter, a rapidly growing provider of innovative social commerce solutions, today announced that it has partnered with Webtrends (http://www.webtrends.com) to offer the industry's first enterprise-grade social commerce analytics solution.

"Webtrends leading social analytics solution coupled with ShopIgniter's powerful and scalable social commerce platform enables retailers and brands to leverage the social web to drive and influence incremental product sales as well as measure and optimize the efficacy and ROI of social media product promotions," said James McDermott, Vice President of Business Development at Webtrends. "ShopIgniter's platform approach is years ahead of all the feature widgets just now coming to market and was a key reason for us partnering with the industry leader."

The ShopIgniter/Webtrends solution will help retailers and brands:

  • Measure and track hard ROI on social media product promotions and "earned" media across Facebook and Twitter
  • Understand messaging reach and purchase influence of consumers, and friends of consumers across social networks and eCommerce websites
  • Effectively measure, manage and optimize social rewards, shareable deals and incentive programs
  • Understand the effectiveness of Facebook store applications and product promotion applications in driving and influencing sales
  • Measure conversions against reward programs, product promotions and fan acquisition campaigns

"In the world of social commerce, a brand or retailer's most valuable customer is not necessarily the one that spends the most money, but rather, the customer that influences the most purchases," said Matt Compton, CEO of ShopIgniter. "The only way to truly understand customer value in the age of social media is to combine purchase and product interaction data with social network referral, response and sharing behavior. We are very excited to partner with Webtrends to offer companies insights into their customers' social interactions with their product and brands as well as the ability to drive incremental revenue from the social web. Building on our recent financing announcement, this is the first of many exciting announcements we will make in the near future as we continue to strengthen our leadership position in the rapidly-growing social eCommerce software market."

Pricing and Availability
The ShopIgniter/Webtrends social commerce analytics solution is available at multiple pricing tiers to all ShopIgniter customers. The basic social commerce analytics package is available at no additional cost to ShopIgniter customers.

About Webtrends, Inc.
Webtrends enables meaningful digital engagement between companies and consumers across the Web, social networks and mobile apps and sites. Webtrends provides digital marketers a unified, cross-platform view into consumer behavior, easy-to-use digital engagement tools, and a clear path for action to deliver meaningful clicks, conversions and campaigns. The company's 3,500 clients span the globe and include: Associated Press, Barclays, BMW, China Telecom, Coca-Cola, Hitachi, Microsoft, The New York Times, Petrobras and RIM. Webtrends is co-headquartered in Portland and San Francisco, with offices in London, Melbourne and Tokyo. For more information, please visit us at http://www.webtrends.com, or follow us on Twitter at @webtrends.

About ShopIgniter
ShopIgniter is a rapidly-growing, social eCommerce software company. ShopIgniter helps companies of any size activate their customer networks to extend their reach and generate revenue through social eCommerce efforts. ShopIgniter provides the sCommerce Suite of flexible products that include a Social Promotion Engine to power shareable coupons, referral and loyalty incentives, private and flash sales, group promotions and social ratings and reviews; a fully transactional Facebook Store; and a cloud-based sCommerce Platform; all of which can power a stand-alone eCommerce business or be integrated with existing eCommerce systems.

With over a hundred customers such as Nike Golf, CafePress, Portland Trail Blazers, Kembrel and growing, ShopIgniter meets the social eCommerce needs of a variety of companies including retailers, brand manufacturers and their interactive agencies.

More information can be found at www.shopigniter.com.

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