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San West & CountyImports.com to Save $292,000 Annually in Online Advertising Costs


March 29, 2011 - SAN DIEGO, CA

San West, Inc. (OTCBB: SNWT), an emerging leader in the motor sports industry, operator of the industry-leading motor sports portal www.CountyImports.com, and Buggy World retailers, is pleased to announce that successful implementation of an aggressive keyword marketing overhaul is helping the company cut online advertising costs by $800 daily and approximately $292,000 annually.

Launched in February of 2010, the keyword marketing campaign, has rapidly transformed www.CountyImports.com into the leading online motor-sports dealer with regard to "natural" or "organic" web traffic. "Natural web traffic" is a term used in reference to unpaid high ranking results on search engines. This 1,000-plus hour effort is driving a record flow of free, highly-targeted web traffic to the website, and in turn facilitating a major decrease in overall online advertising costs. Management views its position as a leader in organic web traffic as a major competitive advantage as the company's unique online marketing capabilities help drive a steady flow of economic web traffic to its websites, which San West continues to convert into sales at increasingly favorable rate.

"I'm proud to announce that our strenuous internal marketing improvement initiatives have been a smashing success and continue to help drive top and bottom line growth for San West. Our keyword marketing project is expected to shave nearly $300,000 from the bottom line this year, which is expected to free up a considerable amount of capital to finance other initiatives going forward," commented San West Inc. CEO Frank Drechsler.

About San West, Inc.
San West is an emerging leader in the off-road vehicle (ORV) industry and operator of the industry leading ORV portal, www.CountyImports.com. The Company's web properties have emerged as the established home for all facets of the ORV industry, including off-road buggies, scooters, ATVs, parts and accessories. San West's retail store locations in Southern California specialize in the design, manufacture, sales and repairs of off-road buggies. Additionally, the retail and online stores provide aftermarket performance products and accessories for off-road buggies and other ORVs. Buggy repair services are sold and fulfilled at the Santee, California retail location. For further information about San West, Inc. visit www.CountyImports.com, www.BuggyNation.com, www.youtube.com/user/CountyImportsdotCom, and www.SanWestInc.com.

Forward-Looking Statements
This release contains forward-looking statements, including, without limitation, statements concerning our business and possible or assumed future results of operations. Our actual results could differ materially from those anticipated in the forward-looking statements for many reasons including: our ability to continue as a going concern, adverse economic changes affecting markets we serve; competition in our markets and industry segments; our timing and the profitability of entering new markets; greater than expected costs, customer acceptance of our products or difficulties related to our integration of the businesses we may acquire; and other risks and uncertainties as may be detailed from time to time in our public announcements and SEC filings. Although we believe the expectations reflected in the forward-looking statements are reasonable, they relate only to events as of the date on which the statements are made, and our future results, levels of activity, performance or achievements may not meet these expectations. We do not intend to update any of the forward-looking statements after the date of this document to conform these statements to actual results or to changes in our expectations, except as required by law. There is no assurance that a definitive agreement will be completed.

CONTACT:
Vlad Cood
Director of Communications
vlad@sanwestinc.com

MarketWire

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